For business owners, the worst break ups are with customers, especially if the customer takes to social media or review websites to vent about the issues that led to ending his/her relationship with you. This Valentine’s Day, remember, your customers are the reason you’re in business, so show them some love! The best relationships are those that are nurtured with care. Nowadays, social media gives business owners a direct line to connecting with their customers, social media networks! If you haven’t tried it, engage your customers on Facebook, Twitter or another social network of choice.
Check out this infographic from Marketing Profs with stats about customer break ups and tips for keeping your customers happy in your relationship. Happy Valentine’s Day!
Yesterday, Facebook introduced Graph Search, an upgrade to its search tool. Graph Search will search the entire social network in order to answer more refined questions, like “photos of people who live in my area,” or “people who like cycling and are from my hometown.”
Up until yesterday, people using Facebook search really only had the ability to search for people and businesses. Now using Graph Search, users can search for people, photos, places and interests. According to Facebook founder, Mark Zuckerberg, more features will be added as Graph Search is developed further.
As of yesterday, Graph Search is officially launched in beta, however users will need to get on a waitlist in order to gain access.
How do you think Graph Search will change the way you search on the Web?
Facebook’s recent update to its “Nearby” feature now gives it a competitive edge in the local search world for mobile.
Prior to the update, Nearby was an app that showed you where your friends had checked-in. Now, the app not only shows you that information but also shows you nearby businesses, making it the newest local search tool to add to your mobile tool belt. Results are ranked according to the number of check-ins to the location, the location’s star ratings, likes and recommendations. Your network is the immediate decision maker for which businesses are shown to you. However when no data from your network of friends is available, the larger Facebook network will step in and help determine the rankings for the local businesses that appear on your smartphone screen.
Users of the Nearby app can search or browse local businesses by name or category. Only users who have actually checked-in to the business at some point in the past will be able to rate it, this seems like a great way to legitimize ratings and reviews.
Local Businesses – Get a Facebook Page Now!
If you are a local business owner and don’t have a Facebook page yet, now is the time to get one. This is because if you don’t have a Facebook page for your business, you won’t show up in the Nearby app’s local results. If you already have a Facebook presence, now is a great time to update your page. Make sure all of your information is completely filled out and current. Take special care to update your category because people now use categories as a way to browse local businesses on the app and you don’t want to accidentally appear in the wrong one.
Currently, Nearby is only on Facebook for mobile. However, if the app does well, we don’t see why the company wouldn’t make it available for desktop use as well. What do you think about Facebook’s new venture into the local search realm? Have you used Nearby yet? How does it measure up to the local apps we’re used to using on our mobile devices?