Tag Archives: social media marketing

Social Media Marketing Tips: Getting the Most Out of Twitter

Last Updated On March 14th, 2024Local SEO, Social Media Marketing, , , ,

TwitterHubspot recently compiled a list of Twitter tips to help readers get the most out of the social network. The list consisted of 35 tips and tricks that can help turn a Twitter novice into an expert in no time. Here are our top 3 favorite tips from the “Ultimate Twitter Cheat Sheet.”

1. Optimize your tweets with keywords. Tweets are now indexed by Google which means people can search for them. If you optimize your tweets with relevant keywords, this increases the chances of your business being found by your target audience via Twitter.

2. Provide good customer service/support. Twitter is an awesome way to connect with your current customers and let them know you care about their questions and concerns. Encourage your customers to express their opinions on Twitter and publically address and find a resolution to their problems. This will show others watching that your company goes above and beyond to make sure its customers are satisfied. Read more about using Twitter as a customer service tool here.

3. Engage with followers. Social media is meant to be social. This means if you are only sending out content without actually creating a conversation, you’re missing the point. Send replies and direct messages to comment on your followers’ tweets and retweet others’ tweets that you think your Twitter audience might enjoy.

Following these tips will help you get the most out of your business Twitter account. Remember, you can’t build a great Twitter following in a day, it takes time and effort, so don’t give up! Still need more Twitter tips? Read the full article here.

Social Media Marketing Tip: Using Twitter as a Customer Service Tool

Last Updated On March 14th, 2024Social Media Marketing, , , , ,

Businesses often think of social media purely as a marketing tool. These days, however, companies like the airline JetBlue are beginning to see its customer service potential. There are many ways social media networks such as Twitter can be used to aid in customer service.

One reason why Twitter is so valuable for customer service is because it updates in real-time. This means the company will be able to view and correct customer service issues as soon as the customer posts a complaint. The other main appeal is that this exchange between the customer and the business is in the public eye. This means the customer complaint, as well as how the company handles and resolves the issue, can be seen by others. This can be an excellent way to earn the trust of potential customers.
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In order to utilize this powerful tool in your customer service department, you must make sure your customers know the communication line is open. Invite your customers to follow you on Twitter by promoting it on your website, blog, landing page, business listings, in your advertising and offline at your business location. Once your customers are following you on Twitter, be the first to share information about your company and the industry as well as promotions and entertaining information. “Tweet” periodically encouraging them to “mention” you or contact you via direct message with any questions, concerns, etc. to let them know you’re listening and ready to help.

Is someone complaining about your company on Twitter? Respond to them first! Make sure their issue gets resolved as soon as possible and your company will be seen as attentive and trustworthy by other Twitter users. JetBlue is an example of a company that uses Twitter mostly for customer support. If a customer mentions JetBlue in a post that says something negative, they respond right away so others can see how well the company dealt with the issue when they visit its page. Just be sure to have someone monitoring Twitter closely, otherwise this tactic will not be nearly as effective.

Using Twitter to resolve customer service issues not only builds trust and shows them that you care about their problems, but shows your customers you’re a tech-savvy, up-to-date company. Maintaining open dialogues with customers by allowing them to contact you directly through this social network as well as sharing useful information will encourage your followers to share your company’s news and positive reviews with others.

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Four Facebook Marketing Myths Debunked

Last Updated On June 2nd, 2023Local SEO, , , , ,

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Social media marketing is essential in today’s market for certain types of businesses. However, it can be difficult to understand how to utilize social media networks like Facebook to help drive traffic to your website and sales. There are many myths and truths flying around the Internet which can lead a newbie to misunderstand what’s really important when marketing via Facebook. Here are four Facebook marketing myths debunked provided by Marketing Profs.

Myth: If people are clicking on “Like,” they’re engaging with my brand. The reality is that it takes a lot more to engage an audience than just “liking” your page. What are you posting that interests them once they become a fan? If you aren’t keeping them entertained or informed, they won’t be paying any attention to your business. In a few weeks, they’ll “unlike” your page because your posts are irrelevant to them on their news feed. This is not what you want to happen. So engage! Put yourself in your target audience’s shoes when writing posts and make sure what you’re posting is interesting and newsworthy.

Myth: The only people who will interact with my Facebook page are angry ex-customers. A well-planned social media campaign will help control the negative people or spammers who post unwanted comments on your page. Although there is no way of stopping people who are going to post negative thoughts about your brand, there will also be plenty of clients that want to share their positive stories. Facebook makes it easy to remove unwanted comments and notifies you as soon as a comment is posted. These comments are helpful from a customer service standpoint because you can contact the unhappy campers who are posting and resolve the issues. Bottom line, don’t fear the negative comments; you can easily control what is seen by others on your business Facebook page.

Myth: I don’t need rules for my Facebook contest. When you’re giving away prizes, the legal ramifications can be complicated. Be sure to consult a legal professional before you begin your contest and make sure the rules are crystal clear to the players. Also, make sure to stay on top of enforcing the rules and disallow participation for any trouble makers that may arise.

Want more social media marketing tips? Check out our blog, 7 Social Media Strategies You Need to Know.

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