Tag Archives: twitter marketing

Use Twitter to Help Your SEO Efforts

Social Media Marketing, ,

Twitter iconSearch engines are currently using information from social media sites for ranking purposes and Twitter is one of the most powerful social networks to utilize when trying to increase your SEO efforts. Here are three key ways to boost SEO with Twitter from MarketingProfs.

1. Pick an SEO-friendly Twitter name. When you set up a Twitter account, you’re asked to give your real name or the name of your company as well as provide a screen name. When you’re figuring out what to use here, think about what your customers will search for to find you. Using your real company name as your Twitter screen name is the best idea. If your company name is too long, use abbreviations but keep the most relevant, important word unabbreviated.

2. Always include a link. Although Twitter links don’t hold any special SEO purpose, they do send users to your website and encourage additional research using search engines.

3. Use keywords in your tweets. When you’re tweeting on behalf of your company it’s important to keep your content professional, meaning you should leave personal observations out of it. Also use hash tags (#) with keywords so Twitter users will be able to search and find your content.

When you’re tweeting, it’s important to put yourself in your target audience’s shoes. What is interesting to them? What keywords will they search for to find your content? Which pages will they find most helpful or intriguing on your website? Take all of these things into consideration and you’ll be able to help your search rankings rise one tweet at a time.

Social Media Marketing Tips: Getting the Most Out of Twitter

Last Updated On March 14th, 2024Local SEO, Social Media Marketing, , , ,

TwitterHubspot recently compiled a list of Twitter tips to help readers get the most out of the social network. The list consisted of 35 tips and tricks that can help turn a Twitter novice into an expert in no time. Here are our top 3 favorite tips from the “Ultimate Twitter Cheat Sheet.”

1. Optimize your tweets with keywords. Tweets are now indexed by Google which means people can search for them. If you optimize your tweets with relevant keywords, this increases the chances of your business being found by your target audience via Twitter.

2. Provide good customer service/support. Twitter is an awesome way to connect with your current customers and let them know you care about their questions and concerns. Encourage your customers to express their opinions on Twitter and publically address and find a resolution to their problems. This will show others watching that your company goes above and beyond to make sure its customers are satisfied. Read more about using Twitter as a customer service tool here.

3. Engage with followers. Social media is meant to be social. This means if you are only sending out content without actually creating a conversation, you’re missing the point. Send replies and direct messages to comment on your followers’ tweets and retweet others’ tweets that you think your Twitter audience might enjoy.

Following these tips will help you get the most out of your business Twitter account. Remember, you can’t build a great Twitter following in a day, it takes time and effort, so don’t give up! Still need more Twitter tips? Read the full article here.

Social Media Marketing Tip: Using Twitter as a Customer Service Tool

Last Updated On March 14th, 2024Social Media Marketing, , , , ,

Businesses often think of social media purely as a marketing tool. These days, however, companies like the airline JetBlue are beginning to see its customer service potential. There are many ways social media networks such as Twitter can be used to aid in customer service.

One reason why Twitter is so valuable for customer service is because it updates in real-time. This means the company will be able to view and correct customer service issues as soon as the customer posts a complaint. The other main appeal is that this exchange between the customer and the business is in the public eye. This means the customer complaint, as well as how the company handles and resolves the issue, can be seen by others. This can be an excellent way to earn the trust of potential customers.
Twitter icon
In order to utilize this powerful tool in your customer service department, you must make sure your customers know the communication line is open. Invite your customers to follow you on Twitter by promoting it on your website, blog, landing page, business listings, in your advertising and offline at your business location. Once your customers are following you on Twitter, be the first to share information about your company and the industry as well as promotions and entertaining information. “Tweet” periodically encouraging them to “mention” you or contact you via direct message with any questions, concerns, etc. to let them know you’re listening and ready to help.

Is someone complaining about your company on Twitter? Respond to them first! Make sure their issue gets resolved as soon as possible and your company will be seen as attentive and trustworthy by other Twitter users. JetBlue is an example of a company that uses Twitter mostly for customer support. If a customer mentions JetBlue in a post that says something negative, they respond right away so others can see how well the company dealt with the issue when they visit its page. Just be sure to have someone monitoring Twitter closely, otherwise this tactic will not be nearly as effective.

Using Twitter to resolve customer service issues not only builds trust and shows them that you care about their problems, but shows your customers you’re a tech-savvy, up-to-date company. Maintaining open dialogues with customers by allowing them to contact you directly through this social network as well as sharing useful information will encourage your followers to share your company’s news and positive reviews with others.

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