All posts by drodecker

Time Watched is Now a Factor in YouTube Video Ranking

Last Updated On August 13th, 2014Local Video Ads, , , , , , ,

youtube time watchedAccording to the YouTube Blog, YouTube is now rewarding videos that keep users’ attention longer with higher search rankings. This means if your video is engaging and people watch the entire thing, (rather than watching only a few seconds then jumping to the next one); search rankings for that video will increase.

“This is a continuation of ongoing efforts to focus our video discovery features on watch time, and follows changes we made to Suggested Videos in March and recent improvements to YouTube Analytics,” says YouTube in the blog post.

During the experimental phase of this new algorithm change, YouTube noticed there was less clicking and more watching going on. The company expects the amount of time spent watching videos to increase. A new “Time Watched” reporting tool was added to YouTube Analytics so now you can check out how long your viewers are staying on your videos in order to better understand what your audience enjoys and is more likely to share.

Local Splash is #74 Fastest-Growing Company in Orange County

Last Updated On August 13th, 2014Local SEO, , , , , , , ,

fastestgrowingcompanyocbizjournal

Local Splash was ranked #74 on the Orange County Business Journal’s list of 154 fastest-growing companies in Orange County, CA. This year’s list, the largest to date, ranks privately-owned companies by revenue growth. Companies had to show at least 15% growth in revenue from June 2011-June 2012 compared to the same period two years ago (June 2009-June 2010) to qualify for the list.

“The companies on this year’s list all had to come through the recent recession and post impressive gains during a slow and sometimes spotty recovery,” wrote Jerry Sullivan of the Orange County Business Journal in the October 1-7 issue.

Local Splash is honored to be included on the list, surrounded by many other excellent Orange County companies.

“It’s an honor to be recognized on a list like this in our local community,” said Local Splash CEO, Steve Yeich. “To be part of a fast-growing company is exciting for all of us because it means our hard work is paying off and we are providing a beneficial service to our clients.”

For more information, check out the official press release here.

New Study Shows 43% of All Google Searches Are Local

Last Updated On August 13th, 2014Local SEO, , , , , , ,

A new study from Chitika showed that 43% of total Google search queries (both mobile and PC) have local intent. The study also showed that 25% of Yahoo and Bing searches are local. Two years ago, Google reported that 20% of all Google searches (on PC) were local. Since then, Google has improved its local search and Map applications, resulting in a 23% growth in local search queries.

SE local search

According to Screenwerk, Google recently announced that 50% of mobile search is now local, an increase from 40% in 2011. However, Chitika’s breakdown of Mobile vs. Non-Mobile results shows that 74% of local search on Google is mobile and 26% is from a PC.

mobile vs nonmobile

Consumers searching for local businesses from their mobile phones have clearly made an impact on the amount of local queries. It is more important now than ever for businesses to focus on getting ranked in the local search results.