Category Archives: Blog

3 Little-Known Tips to Draw Attention to Your Blog

Last Updated On June 2nd, 2023Blog, , , , , , ,

We all know how important it is to write useful, interesting content on your blog. However, if no one can find it in Google, you’ll never reach your desired target audience. Follow these search engine optimization (SEO) tips to make sure your blog is seen by customers, potential customers, employees, peers and whoever else you want to reach.

Include optimized videos and photos.  Not only are photos and videos eye-catching, but they are also easy to optimize. Read this blog for tips on optimizing photos and videos. It’s important to use big, bold photos that serve a purpose. Your photos should help explain the point of your blog post. Infographics, graphs and screen shots are all excellent to include in blogs. The better the photo or video, the more people will want to link to it. More links always equal more SEO juice.

Join communities that relate to your blog. Find other blogs, articles and websites that relate to your blog topic and start reading, linking and commenting. This will help you start building relationships within the community, which will encourage others to comment and link to your blog.

Promote your blog on all different kinds of social media. While Facebook, Twitter, Google+ and LinkedIn are great places to promote your blog, don’t forget about other niche social networks like StumbleUpon, Pinterest, Tumblr, delicious, etc. Check out this list of social media websites to get ideas.

best social media platforms 2012 infographic

Infographic courtesy of eThority

Business Blogging Tips: 5 More Topics to Blog About

Last Updated On August 13th, 2014Blog, , ,

businessbloggingLast time we discussed some potential topics for your new corporate blog. If you’ve already used those all up and still need some more ideas, here are 5 additional topics to write about on your business blog.

1. Announce a recent company achievement, news or event. Although you don’t want every blog to be only about your company, people look to you for the latest news and announcements about your business. If your company has recently been recognized for an achievement or some breaking news in your industry has just been released, make sure you’re blogging about it as soon as possible.

2. Show off your company’s employees. People want to interact with other people, not big corporations. Showcase your company’s team members on your social media networks and blog to help create better relationships with your current and potential customers. When people are able to see the faces behind your company, they’re more likely to put trust in you as well as become loyal customers and eventually advocates for your brand.

3. Post a relevant video and summarize it. If you find a useful how-to video, news story, or just an entertaining video that is relevant to your industry, post it to your blog and write a short description. If you post videos that you’ve created, it’s even better.

4. Review products. Did a new product just come out that is relevant to your industry? Do you think your customer/readers would be interested in knowing whether that product is a good one? Of course they would! Write a review for it and let them know whether it’s worthwhile. Putting yourself in your readers’ shoes helps give you a better understanding of what they’re interested in. The more you write about what they like, the more often they’ll return to read more and potentially purchase your product or service.

5. Invite a guest blogger. Bringing a fresh perspective to your blog will help it keep the interest of your readers. Ask your guest blogger to offer some insight on an important issue within the industry. Respond to the blog with your thoughts so your readers can see two points of view.

Business Blogging Tips: 5 Topics to Blog About

Blog, , ,

So you’re thinking about starting a blog for your company, but you have absolutely no idea what to write about? Don’t worry; we all have this problem at some point. Here are 5 blog topics to get your creative juices flowing. After a few posts, you won’t even need this topic list, you’ll discover that blog topics are everywhere; you just need to know where to look.

1. Summarize an industry-related news story. At the end of your post, link to the original news story and say something like “read the full article here.”

2. Write a how-to post. How-to’s are one of the most popular blog entries. Make sure it’s related to your industry. Then people searching online for a how-to on a particular task will stumble across your blog, read your entry and hopefully read more entries or visit your website.

3. Answer a common customer support question. This will not only help your customers but it also shows them that you genuinely care. Potential customers will see this and instantly gain more trust in your business.

4. Highlight a product or service. If there’s a particular product or service you are promoting this month, feature it on your blog. Include a photo and let your readers know how this product or service makes their life easier, healthier, happier, more successful, etc.

5. Provide tips and tricks of the trade. Share some inside information on your industry with your readers. Giving them information they find interesting or useful but can’t get anywhere else is one way to get them to come back and read in the future.