Category Archives: Local SEO

This is a collection of all Local Splash Blog posts that cover Local SEO

Top SEO News: Week of November 7, 2011

Local SEO, Search Engine News, , ,

Week of November 7, 2011

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Google+ Pages Now Open for Businesses, Brands, Places & More
Google+ Pages are launching today and will be available to everyone within the next couple days. Now brands, businesses and places will be able to participate in the Google+ social network.

Search Engines Primary Source for Local Information
According to MDG Advertising, 74% of consumers use search engines when looking for information related to local businesses online. MDG predicts that local search will continue to grow as the years progress. In 2015, MDG speculates that 30% of all searches will have local intent.

Deal With It! Discounts Drive Brand Love on Social Media
A new survey conducted by Nielsen shows that the top reason for following or liking a brand, company or celebrity on a social networking site is to receive discounts and special offers.

Google Search Algorithm Change for Freshness to Impact 35% of Searches; Twitter Firehose Remains Off
Google just announced that it will be changing its algorithm in order to make search results “fresher.” This change will affect 35% of all searches.

Confirmed: Google Testing New “Sources” Display in Search Results
Google has confirmed that it’s testing a new content application in the search results called Sources. Learn more about this new content module here.

5 Local SEO Tips You Should Know

Last Updated On March 14th, 2024Local Maps SEO, Local Search Techniques, Local SEO, , , ,

localseoIf you’re a local business owner trying to make a name for yourself online, local search engine optimization (SEO) is what’s going to help you do it. Want people to find your business in the search results instead of your competitors? Here are 5 quick local SEO tips that you can use to help make that happen.

1. Complete your Google Place page. Claiming your business’s Google Places page then completely filling out all the information, including all five videos, all 10 photos, business hours, payment options, contact information, etc. will drastically improve your search rankings.

2. Make sure you have a physical address in the city you want to be found for. Businesses that are physically located in the city searched for have the best chance of ranking for keywords in their city. Chances of ranking well in surrounding areas decrease significantly unless you have a Google Adwords pay-per-click advertising campaign.

3. Submit your business to local directories. The more local directories your business is found in, the more chances you have to be found on page one of Google, Yahoo! and Bing search engines. Make sure your business appears in directories like Yelp, Facebook, Merchant Circle and more.

4. Encourage your customers to write reviews. Google takes into account how many reviews your business receives and whether or not they are positive. Gaining many positive reviews will boost your search engine ranking significantly.

5. Keep your business information consistent. Even so much as having your street address written using “St.” in one directory and “Street” in another can hurt your rankings. Search engines like to see clear, consistent information, which means inconsistent business information can hurt your rankings drastically. When submitting your business to directories or claiming your business, make sure you are always using the same format to write your business name, address and phone number to avoid this.

Need help with your local SEO campaign? Get some help from the local SEO experts at Local Splash. Check out our services today.

Google Analytics Now Providing Real-Time Traffic Updates

Last Updated On August 13th, 2014Local SEO, , ,

googleanalyticsrealtimeAccording to Mashable, Google is now providing real-time web traffic updates with its new product, Google Analytics Real-Time.

Although Real-Time is currently only available to a number of individuals, it will be released to the public soon in the new version of Google Analytics. Administrators with Analytics accounts will then get Real-Time reports that show how a campaign or individual ad is performing at that very moment. Real-Time is able to track the traffic to your site as it happens and deliver the valuable information to you.

Users will be able to measure the instant impact of their social media posts (whether or not their blogs, Facebook posts and Twitter tweets are driving traffic to the site immediately). Real-Time can also be used for campaign management (finding out whether their measurement tactics are working before you start sending traffic to your site.)

If you want to make sure you gain access to the New Google Analytics Real-Time, first update your account so you’re using the newest version. If you haven’t updated lately, there will be a link that says “New Version” in the top right of your screen. As soon as Real-Time is available to the public, the reports will be available in the Home tab.