Category Archives: Local SEO

This is a collection of all Local Splash Blog posts that cover Local SEO

twitterHubspot recently compiled a list of Twitter tips to help readers get the most out of the social network. The list consisted of 35 tips and tricks that can help turn a Twitter novice into an expert in no time. Here are our top 3 favorite tips from the “Ultimate Twitter Cheat Sheet.”

1. Optimize your tweets with keywords. Tweets are now indexed by Google which means people can search for them. If you optimize your tweets with relevant keywords, this increases the chances of your business being found by your target audience via Twitter.

2. Provide good customer service/support. Twitter is an awesome way to connect with your current customers and let them know you care about their questions and concerns. Encourage your customers to express their opinions on Twitter and publically address and find a resolution to their problems. This will show others watching that your company goes above and beyond to make sure its customers are satisfied. Read more about using Twitter as a customer service tool here.

3. Engage with followers. Social media is meant to be social. This means if you are only sending out content without actually creating a conversation, you’re missing the point. Send replies and direct messages to comment on your followers’ tweets and retweet others’ tweets that you think your Twitter audience might enjoy.

Following these tips will help you get the most out of your business Twitter account. Remember, you can’t build a great Twitter following in a day, it takes time and effort, so don’t give up! Still need more Twitter tips? Read the full article here.

GoogleMapsonPhonesMobile marketing is quickly becoming a large part of local SEO because consumers are using their mobile phones to search for businesses close to their current location. Mobile search has allowed consumers to find local businesses that are nearest to them while they’re on the go, which is why local SEO and mobile search are becoming so important. Here are some tips from MSNBC to help you begin mobile marketing for your company today.

1. Use location-based applications. Many consumers are using free mobile applications (apps) to find the businesses they need, in their location while they’re on-the-move. These apps like Foursquare, Google Places, Yelp and Merchant Circle are also local directories. It’s important to make sure your business is found in these directories so they can be found on mobile devices. Go online and create or claim your business listing. Then optimize it and ask current customers to leave a review. This will help ensure people see your business when using these apps for search.

2. Make sure your website is mobile-device-friendly. Test your website on an iPhone, Android, BlackBerry, iPad and other popular mobile devices to see how it appears. If it doesn’t look right, don’t worry, there’s plenty of tools that you can use to create a mobile-friendly site. Try Mobify or Wirenode.

3. Make your own mobile app. This is a great way to connect with your consumers as well as drive sales through real-time promotions and local marketing. Mobile apps can also be used to enhance customer service by answering frequently asked questions, or for entertainment such as a game. Its up to you to decide how you can best incorporate your mobile application into your business plan.

Ready to get started with mobile marketing? Local Splash can help. Learn more about our local SEO and mobile marketing services here.

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

comScore Media Matrix Ranks Top 50 U.S. Web Properties for August 2011
comScore, Inc., a leader in measuring the digital world released its monthly analysis of U.S. web activity at the top online properties for August 2011 based on data from the comScore Media Metrix service. Download the press release for more information here.

Google Wallet Launch Largely Symbolic but Important
Google is set to launch its new application, Google Wallet today. The app is meant to “make your phone your wallet,” and will be only available to a select few individuals to start.

Content Strategy: 7 Tips to Make Your Blog Stickier
Want to entice readers to your blog and convince them to stay? These tips will help make your blog more engaging and therefore urge people to “stick” around longer.

Facebook Plays Nice with Twitter, Will Allow Users to Turn Wall Posts Into Tweets
According to recent reports, users will soon be able to sync their Facebook and Twitter accounts.

Google, Yelp, Others to Appear at Antitrust Hearing Wednesday

The Senate Judiciary Committee Subcommitee on Antitrust, Competition Policy and Consumer Rights will hold antitrust-related hearings on Google this Wednesday, September 21. The hearing is titled “The Power of Google, Serving Consumers or Threatening Competition?

How Consumers Interact with Brands on Facebook
According to recent studies, people interact with their favorite brands on Facebook more than any other social network. Read more details here.