Category Archives: Local SEO

This is a collection of all Local Splash Blog posts that cover Local SEO

Local Splash is #74 Fastest-Growing Company in Orange County

Last Updated On August 13th, 2014Local SEO, , , , , , , ,

fastestgrowingcompanyocbizjournal

Local Splash was ranked #74 on the Orange County Business Journal’s list of 154 fastest-growing companies in Orange County, CA. This year’s list, the largest to date, ranks privately-owned companies by revenue growth. Companies had to show at least 15% growth in revenue from June 2011-June 2012 compared to the same period two years ago (June 2009-June 2010) to qualify for the list.

“The companies on this year’s list all had to come through the recent recession and post impressive gains during a slow and sometimes spotty recovery,” wrote Jerry Sullivan of the Orange County Business Journal in the October 1-7 issue.

Local Splash is honored to be included on the list, surrounded by many other excellent Orange County companies.

“It’s an honor to be recognized on a list like this in our local community,” said Local Splash CEO, Steve Yeich. “To be part of a fast-growing company is exciting for all of us because it means our hard work is paying off and we are providing a beneficial service to our clients.”

For more information, check out the official press release here.

New Study Shows 43% of All Google Searches Are Local

Last Updated On August 13th, 2014Local SEO, , , , , , ,

A new study from Chitika showed that 43% of total Google search queries (both mobile and PC) have local intent. The study also showed that 25% of Yahoo and Bing searches are local. Two years ago, Google reported that 20% of all Google searches (on PC) were local. Since then, Google has improved its local search and Map applications, resulting in a 23% growth in local search queries.

SE local search

According to Screenwerk, Google recently announced that 50% of mobile search is now local, an increase from 40% in 2011. However, Chitika’s breakdown of Mobile vs. Non-Mobile results shows that 74% of local search on Google is mobile and 26% is from a PC.

mobile vs nonmobile

Consumers searching for local businesses from their mobile phones have clearly made an impact on the amount of local queries. It is more important now than ever for businesses to focus on getting ranked in the local search results.

Top 5 Ways Local SEO Helps Small Businesses

Last Updated On August 13th, 2014Local SEO, , , , , , ,

localsearchLocal SEO is very beneficial to small businesses, however many have yet to claim and verify their Google+ Local, Yahoo Local and Bing Local company pages. If you are a local business that has not dipped a toe in the local search pool, here are 5 good reasons why you should.

1. You get more control over your listings.Local businesses that claim and verify their local businesses pages have more control over their information. Business owners can edit the information to ensure that it is correct, search engine optimized and appealing to potential customers. Since these pages must be verified, they are more trusted by both search engines and consumers.

2. Local businesses have an increased presence in the SERPs. The local search results are more prominent in the SERPs than ever and eyetrack studies show that people look at the local results and Map before the organic results. Local SEO can help you get more eyes on your businesses.

3. Conversion rates are higher. Conversion rates for potential customers searching for local keywords are higher than those searching for general or national keywords. When the potential customer is near the location of the business this increases the chance that they will click on and visit the business.

4. Local SEO is easy. For small businesses that don’t have a huge marketing budget, local SEO is a breath of fresh air. It’s easy to claim and verify your listings on local directories and many are completely free. The only drawback is, local SEO can be time consuming.

5. Mobile searches for businesses are often local. Instead of scouring the Yellow Pages for a local pizza place, consumers are turning to their smartphones. Local map listings are perfect for companies that want to be found by consumers on-the-go. These consumers often have a higher purchase intent and are more likely to turn into loyal customers.

Local SEO is valuable to small businesses. It can help increase their presence, gain control over their online information and attract more customers. Ready to get started with you local SEO campaign today? Call Local Splash.