Category Archives: Social Media Marketing

Back for more Pinterest for business how to’s? Here are a few more tips to help you grab the attention of your target audience on the social network and keep it!

  • Pin often and use keywords in the descriptions. This will help make sure your pins are searchable. Although it is unknown how Pinterest ranks its search results, many believe a combination of how recently an image was uploaded and which keywords were used is what determines the rank.  This is why it is important to pin often so your pins are always recent and attach a keyword-rich description to each. If you are pinning a product, add a $ to your pin with the price and it will be added to the Pinterest Gift section where even more users will see it!
  • Share others’ pins. Don’t only use Pinterest to upload your own pins; repin others’ pins too! Whether you are re-pinning your customers’ pins or pins from other professionals in your industry, re-pinning is a way to make friends. If you share others’ pins, they are more likely to share yours.

These tips will help you get started on Pinterest so your company can connect with customers on the popular network. Happy pinning!

Missed part 1? Read it here!

Want to know how to use Pinterest as a way to connect with your potential and current customers? Here are some tips to help you utilize the popular social network to reach your target audience.

  • Fill out your profile completely. Use keywords in your profile to make it more searchable. That will help make sure your target audience is finding your profile and pins.
  •  Pin to multiple boards. In order to develop an interesting presence on Pinterest, you need to pin to multiple boards rather than just one. This will help you appeal to a variety of your target audience’s interests and keep them coming back to see what interesting pins you’ll post next.
  • Always include a link with your photo. If you upload your photo from your desktop rather than from a URL, make sure to go back in and edit the photo to include a link. For example, if you upload an awesome infographic from your desktop that your company created, but forget to add a link, when a user clicks on it, it goes nowhere. If you add a link, they could be taken to a page on your company’s blog that elaborates on the information presented in the infographic. Once the user is led to your website, they will be more likely to explore it and learn more about your products and services.

Stay tuned for part 2 where you will find more useful tips for using Pinterest for business!

If your engagement on Twitter seems down, it’s time to wake up those followers and get them interested and re-tweeting again. Here are three great ways to interact with your Twitter audience so they will go from followers to customers before you can say “hash tag.”

  • Ask a question.  People love to express themselves on social media. So asking them a question that allows them to express their opinion will get them talking to you. Tweet a question and have them attach a hash tag to their answer. Who knows, you may be able to get a trending topic going.
  • Tweet a series. If you tweet that over the next few days you will be tweeting a series of “how-to’s” or sharing an exclusive peek at new products, people will keep checking back to see the next exciting tweet. People always say, leave them wanting more; tweeting a series will do just that.
  • Answer a common question. If yours is like most businesses, you probably get a lot of the same questions to your customer service representatives. Why not do a Twitter FAQ? Tweet out the answers to some of your more common questions and the people who follow you will not only appreciate it, they’re likely to get excited about their newfound knowledge and share the wealth with others by re-tweeting.

Try these three great Twitter engagement techniques and you’ll not only engage your existing followers but attract new ones.