If your engagement on Twitter seems down, it’s time to wake up those followers and get them interested and re-tweeting again. Here are three great ways to interact with your Twitter audience so they will go from followers to customers before you can say “hash tag.”
Ask a question. People love to express themselves on social media. So asking them a question that allows them to express their opinion will get them talking to you. Tweet a question and have them attach a hash tag to their answer. Who knows, you may be able to get a trending topic going.
Tweet a series. If you tweet that over the next few days you will be tweeting a series of “how-to’s” or sharing an exclusive peek at new products, people will keep checking back to see the next exciting tweet. People always say, leave them wanting more; tweeting a series will do just that.
Answer a common question. If yours is like most businesses, you probably get a lot of the same questions to your customer service representatives. Why not do a Twitter FAQ? Tweet out the answers to some of your more common questions and the people who follow you will not only appreciate it, they’re likely to get excited about their newfound knowledge and share the wealth with others by re-tweeting.
Try these three great Twitter engagement techniques and you’ll not only engage your existing followers but attract new ones.
If you’re like many brands, your company is on both Facebook and Twitter social networks. If you don’t understand the nature of both social networks, you may make the mistake of thinking it is okay to post the exact same content on both. However, although Facebook and Twitter are both social networks that allow you to engage and connect with your customers, they’re also very different. Writing specifically for each requires thought and if you’re posting the exact same thing on both, the people who follow you on both networks will get bored, frustrated and may unfollow you. It’s okay to post about the same topics, like a recent blog or company event but it’s not okay to say it in the exact same way. Follow these tips to customize your posts specifically for Facebook and Twitter as two separate social networks.
How often should you post?
Facebook: Post about 2-4 times a day on Facebook in order to help your chances of being in your fan’s newsfeeds without becoming a pest. Remember that Facebook takes into account how much interaction your fans have with your company. The more interaction, the more likely your post is to be seen.
Twitter: Twitter moves very fast. It can be very hard to make sure your tweet is seen by your followers because their feed is flooded with so many other recent updates. Posting often will help your tweets be seen, however don’t tweet just to tweet. Make sure you have something interesting to say, otherwise don’t say it at all.
How should you interact with your followers/fans?
Facebook: Ask open ended questions and encourage your fans to share their opinions. People love talking about themselves on social networks so encouraging participation in this way will help boost the interaction between you and your fans. Ask your fans to share stories or photos about their experience with your business or product. If they are bad experiences, address them publically so other users can see that you care and then resolve the issue privately with the customer.
Twitter: On Twitter, responding is very important. When users mention your brand, it’s important to acknowledge them with a response, even if it is just a simple “thank you.” Ask a question and encourage your followers to answer with their opinions. Always respond to these answers to keep the conversation going or at least thank them for their participation.
How should you share photos?
Facebook: Sharing photos on Facebook is easy and a great idea for marketers. Fans can preview a photo before clicking on it or browse through entire albums. The more photos uploaded on Facebook, the better. People love to view and comment on photos often so it’s a great way to engage your fans.
Twitter: Sharing photos on Twitter requires a little more effort than Facebook because you must click a link to see the photo. This extra step means that people will be expecting a great photo if they do decide to click. You must be choosey when deciding which photos to display on Twitter. Make sure you only tweet photos that highlight your product or service in the best way.
Want more ways to make sure your posts are customized specifically for Facebook and Twitter? Stay tuned for part 2!