Tag Archives: local internet marketing

Google Adds More Phrases to “I’m Feeling Lucky” Button

Last Updated On August 13th, 2014Search Engine News, , , , , , ,

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Although Google’s “I’m Feeling Lucky” button is pretty irrelevant to most users (only 1% of users actually use it), the company recently gave it 8 new options for fun.

If you’re never used it and aren’t sure what the button is all about, typing in a search query on Google.com then clicking “I’m Feeling Lucky” instead of “Google Search” takes you to the website in the first position of the results for that query. You don’t go to the search results page at all. If you click the button without typing a search query, you’ll be taken to Google’s collection of Doodles.

If you’re not feeling lucky, now you can try one of these on for size:

• I’m Feeling Artistic takes you to a random Google Art Project
• I’m Feeling Hungry takes you to a search for restaurants
• I’m Feeling Wonderful takes you to a random World Wonders project
• I’m Feeling Stellar takes you to Google Earth
• I’m Feeling Playful takes you to an interactive Google Doodle
• I’m Feeling Doodly takes you to a random Google Doodle
• I’m Feeling Puzzled takes you to a Google-a-Day site
• I’m Feeling Trendy takes you to Hot Searches

To try these out, just go to Google.com, put your cursor over the “I’m Feeling Lucky” button and watch the phrases change. Click them with or without typing in a search query and see where the button leads you.

Have you ever used the “I’m Feeling Lucky” button?

3 Steps You Can Take to Start Your Local-Mobile Campaign Today

Last Updated On August 13th, 2014Local Maps SEO, Local SEO, , , , , , , ,

Local Mobile MarketingThese days, your local search and mobile marketing campaigns should go hand in hand. If you’re a local business looking to get your company seen in the local search results (Google Maps), then you can’t ignore that many consumers are using their phones to find information about local businesses.

The Facts:

  • 40% of Google Maps usage is on mobile devices
  • 33% of mobile searches are local and 61% of those users actually called the business
  • Nearly 80% of smartphone users use their phones to help with shopping and 74% make a purchase
  • 61% of smartphone users search for local info while on-the-go with their mobile devices
  • Mobile Internet users will surpass desktop Internet users by 2014

What You Can Do:

  • Claim your Google listing. If you haven’t already, find your business on Google. You will see “Is This Your Business?” on the right hand side of your Google+ Local page. Click “Manage this page” to claim your business.
  • Edit the content of your page in Google Places for Business.  Add 5 Google categories to your business, fill out your business description with relevant keywords and add as many photos as possible (Google allows up to 10). Optimizing your page makes it attractive to search engines and potential customers.
  • Use Google Offers. These can be seen on the Android phones of consumers searching in your area. According to comScore, most people who use offers return to the business again in the future. Sixty percent of all local searchers use offers from their phones.

Local SEO Infographic: Local Search Results Are the Most Relevant and Trusted

Last Updated On August 13th, 2014Local SEO, , , , ,

Check out this awesome Infographic from comScore, Localeze and 15miles, “The United States of Local Search.” According to comScore, local search results are the most relevant search results and are therefore the most trusted by consumers.

Interesting takeaways:

  • 49% of local searches are conducted without a specific business in mind.
  • 60% of all local searchers use daily deals.
  • Most daily deal users return to businesses they’ve visited in the past.
  • 61% of smartphone users search for local info on-the-go with their devices
  • 49% of mobile users use apps for local searches.
  • Social media local business search has jumped 67% since 2010.

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