Tag Archives: local internet marketing

The Yahoo! User Interface has Changed

Last Updated On August 13th, 2014Local SEO, , , , , , , , , ,

The Yahoo! Local Account Dashboard now has a new layout (see Figure 1). Here are the changes we noticed with the new Yahoo! User Interface:

  • Users now must verify their Yahoo! Local Listing. Verification can be done by phone, text, email message to the promoted email or a letter sent to the business address (see Figure 2)
  • The “Sign Up” button and “Edit” button on the Yahoo! Dashboard account now serve the same function
  • Facebook and Twitter can be linked on Yahoo! Local Listings
  • Users can now upload a logo when re-submitting rather than only when submitting listings for the first time
  • There is a new option that allows users to preview what the listing looks like in the search results as well as the option that allows you to preview your listing before its published
Local Splash will keep you current with the latest updates on the Yahoo! Local changes as progress continues to be made. 

Yahoo new

Figure 1

Yahoo verification

Figure 2

Latest comScore Findings Show Google & Bing’s Growth in Search Market

Last Updated On June 2nd, 2023Local SEO, , , , , ,

The latest comScore findings show that Google is growing and gaining more control with 66.8% of the search market, up .1% from last month. Bing is still very far behind Google with 15.6% of the search market, however it’s up .2% from last month which shows it is gaining traction. Yahoo, on the other hand, continues to lose its grasp on the search market with a .4% decrease from last month which brings it to 13% of the search market.

Check out this graph from comScore for all of the details.

Comscoresearchreportjune2012

Recent Study Shows 66% of National Brands Invest in Local Marketing

Last Updated On August 13th, 2014Local SEO, , , , , , , ,

Local search engine optimizationAccording to an article from MarketingProfs.com, a study by Balihoo stated that 66% of national brands invest in local marketing but only 42% measure the return on investment. However, 56% of national brands track the ROI of their national marketing campaigns.

Other interesting findings from the study include:

  1. Large national brands with annual revenues of $1 billion of more are 49% more likely than small national brands to invest in local marketing.
  2. When looking for marketing information, most brands seek industry research (57.7%) followed by marketing and ad publications (48.2%) then national industry organizations (37.9%).
  3. The top 3 marketing challenges among national brands for 2012 are lack of marketing budget, measurement and metrics and lead generation

It can be hard to measure the ROI of a local SEO campaign. That is why it’s important to always ask your new customers how they found you. If they say they found you online, you know your Internet marketing campaign is working and you can continue by building a well rounded campaign that includes local SEO, traditional SEO, social media, mobile marketing and pay-per-click (PPC).

How do you measure the ROI of your marketing efforts?