Tag Archives: local seo companies

Google Product Update: What’s New with Analytics?

Last Updated On August 13th, 2014Search Engine News, , , , , , , , ,

googleanalyticsmobileWe just received our Monthly Product Update from Google Analytics and thought it would be a great idea to share what’s new with our readers. This month, Google is focusing on integrating more mobile tools into Analytics. There’s a new Analytics App that allows users to view their Analytics account from their mobile phones as well as a new tool to measure the success of your Mobile Apps.

Google Analytics App for Android: This app allows you to access the same accounts you can from your desktop browser on your mobile phone. Now you can check out your Analytics reports on-the-go.

Mobile App Analytics: This new tools allows mobile developers and marketers to measure metrics such as new/active users, engagement metrics such as visitor flow, loyalty and app crashes and outcome metrics such as goal conversions and in-app purchases. This tool will help mobile developers create better apps that their customers will respond to.

Intelligence Alerts: These alerts are now in your Google Analytics dashboard. Gone are the days you must click on the Intelligence tab or check your email to see your alerts.

Browser Size Analysis: Find out what your users are actually seeing “above the fold” on your website with this new tool. This will allow you to tweak the design of your homepage to ensure your customers are seeing the most important aspects of the page.

Local SEO 101 [Infographic]

Last Updated On August 13th, 2014Local SEO, , , , , , , ,

Check out our first Infographic, filled with local SEO statistics and other facts.

Key Takeaways for you to repost/tweet/share:

  • 40% of Google Maps usage is on mobile devices
  • 33% of mobile searches are local and 61% of those users actually called the businesses
  • 97% of U.S. Internet users gather shopping information online, of those, 86% search for local businesses
  • 73% of all online activity is related to local content
  • Less than 1% of clicks occur after the 2nd page of search results on Google
  • 20% of all searches are related to location

InfoGraph Front Digital 1

4 Local Directory Submission Must-Have’s

Last Updated On June 27th, 2024Local Business Directory, , , , , ,

Local SEO expert, Andrew Shotland, recently wrote an article about the four keys to post-panda directory success. We found it informative and wanted to share his tips with our readers! Here are the key takeaways from his article on Search Engine Land.

  1. Quality: Make sure to submit to high quality directories. Usually this means paid niche directories, however some unpaid directories are high quality. Make sure the directory is Google indexed and stay away from directories that don’t have an editorial process or are full of ads.
  1. Relevance: Make sure the directories you are submitting to have a relevant category for your business. If you are visiting a directory that is all about hair and beauty and you stumble upon a listing for a car dealership, you’re going to lose trust in that directory. Google loses trust in them too. In fact it has been actively de-indexing directories that allow irrelevant listings. Bottom line, relevance is important, so make sure to submit your listing to directories that relate to your business.
  1. Diversity: It’s important to have a diverse link profile meaning, directory submissions are not enough. You must make sure to use various deep links as well as write several titles, descriptions and keywords and alternate between them when submitting. Using the same title, description and keywords for each submission could get you penalized by Google, so remember, variety is key.
  1. Timing: Instead of submitting to hundreds of directories at once and hoping that some accept your listing, in this post-panda era it’s a good idea to submit to relevant niche directories over the course of a few months.

What techniques do you use when submitting to directories?