Tag Archives: local seo companies

5 Pinterest Tips for Business (Part 1)

Last Updated On August 13th, 2014Social Media Marketing, , , , , , ,

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Want to know how to use Pinterest as a way to connect with your potential and current customers? Here are some tips to help you utilize the popular social network to reach your target audience.

  • Fill out your profile completely. Use keywords in your profile to make it more searchable. That will help make sure your target audience is finding your profile and pins.
  •  Pin to multiple boards. In order to develop an interesting presence on Pinterest, you need to pin to multiple boards rather than just one. This will help you appeal to a variety of your target audience’s interests and keep them coming back to see what interesting pins you’ll post next.
  • Always include a link with your photo. If you upload your photo from your desktop rather than from a URL, make sure to go back in and edit the photo to include a link. For example, if you upload an awesome infographic from your desktop that your company created, but forget to add a link, when a user clicks on it, it goes nowhere. If you add a link, they could be taken to a page on your company’s blog that elaborates on the information presented in the infographic. Once the user is led to your website, they will be more likely to explore it and learn more about your products and services.

Stay tuned for part 2 where you will find more useful tips for using Pinterest for business!

Google’s Homepage is Haunted This Halloween!

Last Updated On August 13th, 2014Search Engine News, , , , ,

Google is celebrating Halloween with an interactive haunted house doodle on the homepage of the site. Clicking on the different doors of the haunted house reveals ghosts, monsters and ghouls and even clicking on the house’s surroundings bring other creatures to life.

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The haunted house doodle isn’t Google’s only way of spookifying Google.com; Halloween is taking over the search results too! When users search for a horror movie and year, bats appear on the page along with the search results. Putting your cursor over the bats makes them fly away. See for yourself: Go to Google.com and click on the different doors of the haunted house. Then search for “Halloween 1978” or “The Shining 1980” and check out the bats hanging upside-down on the right. Happy Halloween!

Theshininggoogle

Top 5 Ways Local SEO Helps Small Businesses

Last Updated On August 13th, 2014Local SEO, , , , , , ,

LocalsearchLocal SEO is very beneficial to small businesses, however many have yet to claim and verify their Google+ Local, Yahoo Local and Bing Local company pages. If you are a local business that has not dipped a toe in the local search pool, here are 5 good reasons why you should.

1. You get more control over your listings.Local businesses that claim and verify their local businesses pages have more control over their information. Business owners can edit the information to ensure that it is correct, search engine optimized and appealing to potential customers. Since these pages must be verified, they are more trusted by both search engines and consumers.

2. Local businesses have an increased presence in the SERPs. The local search results are more prominent in the SERPs than ever and eyetrack studies show that people look at the local results and Map before the organic results. Local SEO can help you get more eyes on your businesses.

3. Conversion rates are higher. Conversion rates for potential customers searching for local keywords are higher than those searching for general or national keywords. When the potential customer is near the location of the business this increases the chance that they will click on and visit the business.

4. Local SEO is easy. For small businesses that don’t have a huge marketing budget, local SEO is a breath of fresh air. It’s easy to claim and verify your listings on local directories and many are completely free. The only drawback is, local SEO can be time consuming.

5. Mobile searches for businesses are often local. Instead of scouring the Yellow Pages for a local pizza place, consumers are turning to their smartphones. Local map listings are perfect for companies that want to be found by consumers on-the-go. These consumers often have a higher purchase intent and are more likely to turn into loyal customers.

Local SEO is valuable to small businesses. It can help increase their presence, gain control over their online information and attract more customers. Ready to get started with you local SEO campaign today? Call Local Splash.