Tag Archives: local seo services

How to Optimize Your Photos for Google Places

Last Updated On March 14th, 2024Local Maps SEO, Local SEO, , ,

It’s no secret that adding photos to your Google Place page can help with your ranking; however, there are techniques for optimizing photos that will help make your Google Places page rank even higher.
Local Splash has found that by adding the business name, phone number, city, state and a few keywords to the photos, our clients rank much higher than those with normal photos that haven’t been altered. Our company has performed numerous tests with coding the photos before we upload to our clients Google Places pages and the results have been astoundingly positive. So how do you optimize your photos for Google Places? Follow these steps and watch your ranking climb.

1. Save the photo to your desktop under your business name and a keyword (example: John Doe’s Auto Insurance Agency Newport Beach CA).

2. Open the properties of the image. To do this, right click on the image, then choose “Properties.” See screenshot below.

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3. Select the “Summary” tab at the top of the “Properties” box. Here you will be able to add keywords to the image that will be picked up by search engines. See screenshot for an example.

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4. After you enter the data, press “OK” to apply and save the content.

5. Add the photos to your Google Places page by signing into your Google Business account, editing your businesses and adding photos (see photo for example). After adding the photos to your Google Places page, it will take some time to see your ranking increase. Remember, increasing your page rank is no overnight process; it takes time and requires patience.

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How will this help your search engine ranking?

The more information you provide to the search engines, the more opportunities you’re giving the search engine to learn about your business. Providing more information makes it easier for the search engines to understand your business and what you do. It is by understanding your business that search engines gain confidence in your company, and confidence equates to higher rankings.

5 Advantages of Video SEO for Your Local Business

Last Updated On August 13th, 2014Local SEO, , , , , ,

YouTubeVideo search engine optimization (SEO) is becoming increasingly popular and if you have a business and haven’t taken advantage of this tool, there’s no time like the present. Did you know that 2 billion videos are watched on YouTube every day? The popular network has the power to give your business massive exposure and if your video happens to go viral, your company could become the next overnight sensation. Video SEO can help increase the visibility of your video, making it more likely to be seen by your target audience. Not sure if making a video for your business is worth it? Read these top advantages and you’ll be yelling “action!” in no time.

1. There are not as many videos on the Web as text content. For this reason, your video is 53 times more likely to show up in the Google search results than your text content, according to Forrester Research. Optimizing your video with keywords will ensure your video shows up in the search results to be seen by your target audience.

2. Making a video can help you stand out among your competitors. If a potential client is choosing between two companies, both with the same services and pricing, which is he more likely to do business with, the company that created the entertaining video he loved or the one that didn’t?

3. If your video is memorable and entertaining, potential customers are likely to share the video with friends. Suddenly, you have a whole new world of fans who are likely to become customers. Making sure this video is SEO-friendly helps get it found in the first place.

4. You already have a great platform for sharing your video, YouTube. Billions of videos are viewed on the network daily and the site makes it easy to add keywords to your title and description as well as in the keywords tag.

5. Videos help increase brand awareness. Sharing a funny video on YouTube that lets people know what your company does, without force feeding them blatant advertising, will give people who were unfamiliar with your business a great first impression. People who previously didn’t know your company existed may suddenly find themselves standing in line at your local business location or calling you to inquire about your services.

The bottom line is, if you haven’t tried making a video for your business and optimizing it for search engines, you are missing out on some great opportunities to attract new customers, connect with your target audience and show people that your business can be fun and entertaining while still keeping the level of professionalism that is expected by your current customers.

Social Media Marketing Tips: 5 Ways to Use LinkedIn for Business

Last Updated On August 13th, 2014Social Media Marketing,

LinkedInLinkedIn is a powerful social network of over 8.5 million experienced professionals worldwide. For business owners, it’s a great way to network with other professionals in your industry as well as connect with potential clients and customers. Here are 5 great ways to utilize the social media marketing tools LinkedIn has to offer your business.

1. Add connections. Once your profile is completed, use your email account to add connections on LinkedIn. Also use the LinkedIn search feature to find people you know, whether they are people you went to college with or colleagues, the more connections the better. Adding connections will increase your visibility which makes it more likely that people will see your profile first when they’re searching for someone to do business with.

2. Find 3-5 LinkedIn groups that are in your target market and join them. Participate in discussions so you can grab the attention of other members. This will not only get your business on people’s radar but you’ll also show members that you are an expert in your field so they will feel more comfortable working with you. Make sure to leave a link to your website (if relevant) when you respond to discussions.

3. Subscribe to LinkedIn Answers for your target categories. Try to answer one question every day until one of your answers is dubbed the “best answer.” Then post 3 a week until you get another “best answer” designation. Once that happens, you can post once per week. Using Answers on LinkedIn will make your profile more likely to be seen by other professionals and will help establish you as an industry expert.

4. Give recommendations for people you have worked with. Once you’ve written a recommendation for someone, ask for one in return. These testimonials will make potential clients more likely to work with you.

5. Improve your Google page rank. LinkedIn allows you to make your profile searchable in Google, Yahoo! and Bing. LinkedIn profiles receive a high page rank in Google so allowing your profile to be indexed in the search results will work to your advantage.
– To increase your profile visibility, create a public profile and select “full view.” Make it easier to send people to your profile by creating a customized URL that is your actual name.

Following these tips and using all the tools LinkedIn has to offer can help you connect and network with professionals in your industry for educational purposes as well as market to new clients in order to expand your business.