Tag Archives: local seo strategies

This is an archive of all the posts on the Local Splash Blog that deal with specific strategies for local SEO

Google Gets Personal with New Search Changes

Local SEO, Search Engine News, SEO News, , , , ,

Google recently announced an update called “Search, plus Your World,” that incorporates your personal data from the Google+ social network and the public Internet in the search results it shows its users.

According to Google’s official blog, Googe is “transforming Google into a search engine that understands not only content but also people and relationships.”

The new features of Search, plus Your World include:

1. Personal Results that let you find information that’s customized just for you like Google+ photos and posts from you and your friends.
2. Profiles in Search that help you quickly find the people you know as well as the people you don’t know but may want to follow.
3. People and Pages that help you find Google+ pages and profiles related to a certain subject or interest and follow them quickly and easily.

Search Engine Land’s Danny Sullivan is calling this recent Google change “their most radical transformation ever.” What do you think about the new Google Search plus Your World?

Christmas SEO: Start Your Campaigns Early for Next Year!

Last Updated On March 14th, 2024Local SEO, ,

If you had some products that you thought would sell out this Christmas but just didn’t fly off the shelves as planned, keep reading! Did you advertise these products online? If you answered no, chances are your customers didn’t know these great products existed. One way to advertise your Christmas products online is using search engine optimization (SEO). Want your business to show up when a potential customer searches for wrapping paper in Google, Yahoo! or Bing? Then you need to start thinking about optimizing for those keywords months in advance. Here are some steps to take so you can use SEO to advertise your Christmas products for next year.

  • Figure out which products you want to highlight and choose your keywords accordingly. If you want to show up in the search results for Christmas ornaments, choose keywords like ornaments, Christmas ornaments, holiday ornaments, Christmas tree ornaments, etc.
  • Start weaving these keywords into your website content. If you sell your products online, sprinkle these keywords through the content on the product page. When search engines see new content, it’s more likely to boost your ranking.
  • If you’re a local business, freshen up the content on your Google Places page. Weave these keywords into your content and also add them to your Keywords section.
  • Run some pay-per-click ads using Google Adwords. Use one keyword per ad and customize the ad to reach your target audience. If you aren’t sure how to use Google Adwords, hire a professional to help you.

Remember, SEO takes time. If you want to use SEO as a technique to help you advertise your Christmas products you need to begin your efforts months in advance. Start thinking about optimizing for your products in September or October so your marketing campaign will be in full force by November and December.

Search is More Important than Social for Local Businesses

Last Updated On March 14th, 2024Local SEO, ,

seoAccording to a recent study conducted by Pew Internet and American Life Foundation, users turn to search engines rather than social media when finding information about local businesses. Pew surveyed about 1,000 adults in January 2011 and gathered the following information.

To find information on bars, clubs and restaurants:

38% of people use search engines.
17% of people use specialty websites.
3% of people use social media.

To find information on other types of local businesses:

36% of people use search engines.
16% of people use specialty websites.
1% of people use social media.

Although Pew found that about 14 different sources were used to get local business information, the Yellow Pages was not even a choice given to the respondents. This just goes to show how obsolete the Yellow Pages have become.