Tag Archives: local seo strategies

This is an archive of all the posts on the Local Splash Blog that deal with specific strategies for local SEO

Top SEO News: Week of March 5, 2012

Last Updated On March 14th, 2024Search Engine News, , , , ,

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Google is Watching You (Or Not): New Privacy Policy Takes Effect Today
Google’s new privacy policy is now in effect. Google states that the new policy will “simplify privacy across Google’s many properties and make it possible for the company to build a range of new products and services for consumers, including on mobile.” Read more details here.

Localeze/15miles Fifth Annual comScore Local Search Usage Study Reveals SoLoMo Revolution Has Taken Over
According to a recent study, social, local and mobile (SoLoMo) is currently dominating the search marketplace. Read more about the study here.

Bing Testing New, Google-y Local Search Results
Bing’s new display for local search results looks very similar to Google’s local search results. Compare the two, read the full article here.

comScore Releases January 2012 U.S. Search Engine Rankings
comScore, a leader in measuring the digital world, released its monthly analysis of search. View the findings of the study here.

Foursquare Co-founder Naveen Selvadurai is Checking Out
Naveen Selvadurai, the co-founder of the social network, Foursquare recently announced that he will be leaving the company to pursue new projects.

Nielsen Announces Top 10 Most-Visited Websites

Last Updated On March 14th, 2024Local SEO, , , ,

According to a study recently conducted by Nielson Research, a global leader in measurement and information, Google is the number one most-visited website on the Internet. The data, gathered from a study of work and home computer browsing habits, covered the period between January 1 and October 31, 2011. An average of 153,441,000 people visited Google every month with over a billion during the 10-month span. According to the study, Facebook came in close second with an average of 137,644,000 visitors per month.

Check out the complete list of the top 10 most-visited U.S. bases websites of 2011:

top10websites2011

The information presented in the study goes to show just how important it is for local businesses to be found in Google. It’s not only the most visited website; it’s the most popular search engine, dominating the industry with 67.5% of the visits share according to Experian Hitwise. Local Splash can get your business on the first page of Google. Explore our services here.

Google Plus Features Brands Should Take Advantage Of

Last Updated On August 13th, 2014Local SEO, SEM Best Practices, , , , ,

googleplusIf you haven’t already, it’s time to begin embracing the newest social network, Google+. With the release of Google’s “Search plus Your World,” information from Google+ is now being heavily incorporated into the search results. This means that now is the perfect time to create a brand page. Once you have it set up and you’re ready to start interacting with your Google+ followers, here are some tips to follow.

1. Use Circles to target your audience. One of the key features of Google+ is Circles. You can use Circles to separate your followers into categories then choose who to share with. This helps you share information only with people who will find it interesting, rather than just everyone who follows you on the social network. It will help keep people (i.e. customers, prospects and employees) more engaged so they will be less likely to un-follow you.

2. Create multimedia posts. Google+ is integrated with YouTube as well as Picasa, which means you can easily incorporate videos and photos into your posts. Using videos and photos in your posts makes them more interesting for your followers.

3. Use Google Hangouts to connect with customers. With Google Hangouts you can video chat with up to 10 people, allowing brands to start chats with customers. This could potentially allow brands to use Google+ for customer service purposes. Google is also currently testing it’s “On Air” feature which will allow brands to broadcast video messages out to their followers on Google+.

It’s extremely beneficial for your business to be found on Google+ with the incorporation of information from the social network in the Google search results. The more interesting you make your content; the more users will follow you. Then when users are searching for information related to your business on the most popular search engine, Google, they will be likely to come across your Google+ page.