Tag Archives: local seo strategies

This is an archive of all the posts on the Local Splash Blog that deal with specific strategies for local SEO

It’s only half way through the day but Cyber Monday sales are already up 24.1% since last year according to a report by IBM. IBM based the report on IBM Digital Analytics Benchmark, a platform that tracks over a million e-commerce transactions per day from 500 American retailers.

According to the reports, which feature data through noon Monday EST, 22.4% of consumers are using a mobile device to surf retailers’ Cyber Monday sales and a little over half of them are making purchases from the device. IBM broke down the data further to show that 8.7% of the consumers are using iPhones to make purchases, 7.2% are on iPads and 6.3% are using Androids.

Stay tuned for the final statistics of Cyber Monday sales!

Google recently made changes to its review interface to put less of a focus on the Zagat review system. The new interface allows review authors to choose words or phrases like “Excellent,” “Very Good,” “Good,” and “Poor-Fair” rather than Zagat’s 0-3 number system.

Zagat’s 0-3 numbering system may have been too confusing to users because it is a unique, unusual system compared to what many people are used to. Many ratings are based on a 1-5 scale, with 3 being the rating for an “okay” or “so-so” experience. However, on Zagat’s rating scale, 3 is the highest score you can give. Google has done away with this Zagat scale. The reviews interface now looks like this:

Google is still displaying the overall Zagat score on each business’s Google+ Local page. This score is a number between 0-30. However, the fact that Google has done away with the initial 0-3 Zagat scoring scale may show that it’s taking steps towards completely eliminating the Zagat scoring system. What do you think? Do you like Google’s Zagat scoring system or should Google do away with it?

According to the YouTube Blog, YouTube is now rewarding videos that keep users’ attention longer with higher search rankings. This means if your video is engaging and people watch the entire thing, (rather than watching only a few seconds then jumping to the next one); search rankings for that video will increase.

“This is a continuation of ongoing efforts to focus our video discovery features on watch time, and follows changes we made to Suggested Videos in March and recent improvements to YouTube Analytics,” says YouTube in the blog post.

During the experimental phase of this new algorithm change, YouTube noticed there was less clicking and more watching going on. The company expects the amount of time spent watching videos to increase. A new “Time Watched” reporting tool was added to YouTube Analytics so now you can check out how long your viewers are staying on your videos in order to better understand what your audience enjoys and is more likely to share.