Tag Archives: local seo

Breaking News: Yahoo! Announces New CEO

Last Updated On August 13th, 2014Local SEO, Search Engine News, , , , , ,

marissamayerYahoo! just announced Marissa Mayer has been named the company’s new CEO. Mayer’s previous experience includes 13 years at Google, where she was the VP of Search Product and most recently responsible for Local, Maps and location services.

According to Business Insider, Mayer was Google’s first female engineer. She helped launch over 100 new products and features including toolbar, iGoogle, Google Instant, Gmail, Google News and image, book and product search. She was also responsible for integrating Google Local into Google Everything search results.

Mayer, the fifth Yahoo! CEO in five years, follows Scott Thompson who resigned from his position after a scandal involving false credentials on his resume. According to LA Times, Yahoo! made the announcement after the markets closed. During the trading hours, shares fell $.09. However, in after hours trading, after the announcement was made, shares were up over 2%.

Latest comScore Findings Show Google & Bing’s Growth in Search Market

Last Updated On June 2nd, 2023Local SEO, , , , , ,

The latest comScore findings show that Google is growing and gaining more control with 66.8% of the search market, up .1% from last month. Bing is still very far behind Google with 15.6% of the search market, however it’s up .2% from last month which shows it is gaining traction. Yahoo, on the other hand, continues to lose its grasp on the search market with a .4% decrease from last month which brings it to 13% of the search market.

Check out this graph from comScore for all of the details.

comscoresearchreportjune2012

Recent Study Shows 66% of National Brands Invest in Local Marketing

Last Updated On August 13th, 2014Local SEO, , , , , , , ,

local search engine optimizationAccording to an article from MarketingProfs.com, a study by Balihoo stated that 66% of national brands invest in local marketing but only 42% measure the return on investment. However, 56% of national brands track the ROI of their national marketing campaigns.

Other interesting findings from the study include:

  1. Large national brands with annual revenues of $1 billion of more are 49% more likely than small national brands to invest in local marketing.
  2. When looking for marketing information, most brands seek industry research (57.7%) followed by marketing and ad publications (48.2%) then national industry organizations (37.9%).
  3. The top 3 marketing challenges among national brands for 2012 are lack of marketing budget, measurement and metrics and lead generation

It can be hard to measure the ROI of a local SEO campaign. That is why it’s important to always ask your new customers how they found you. If they say they found you online, you know your Internet marketing campaign is working and you can continue by building a well rounded campaign that includes local SEO, traditional SEO, social media, mobile marketing and pay-per-click (PPC).

How do you measure the ROI of your marketing efforts?