Tag Archives: local splash

Business Blogging Tips: 5 More Topics to Blog About

Last Updated On August 13th, 2014Blog, , ,

businessbloggingLast time we discussed some potential topics for your new corporate blog. If you’ve already used those all up and still need some more ideas, here are 5 additional topics to write about on your business blog.

1. Announce a recent company achievement, news or event. Although you don’t want every blog to be only about your company, people look to you for the latest news and announcements about your business. If your company has recently been recognized for an achievement or some breaking news in your industry has just been released, make sure you’re blogging about it as soon as possible.

2. Show off your company’s employees. People want to interact with other people, not big corporations. Showcase your company’s team members on your social media networks and blog to help create better relationships with your current and potential customers. When people are able to see the faces behind your company, they’re more likely to put trust in you as well as become loyal customers and eventually advocates for your brand.

3. Post a relevant video and summarize it. If you find a useful how-to video, news story, or just an entertaining video that is relevant to your industry, post it to your blog and write a short description. If you post videos that you’ve created, it’s even better.

4. Review products. Did a new product just come out that is relevant to your industry? Do you think your customer/readers would be interested in knowing whether that product is a good one? Of course they would! Write a review for it and let them know whether it’s worthwhile. Putting yourself in your readers’ shoes helps give you a better understanding of what they’re interested in. The more you write about what they like, the more often they’ll return to read more and potentially purchase your product or service.

5. Invite a guest blogger. Bringing a fresh perspective to your blog will help it keep the interest of your readers. Ask your guest blogger to offer some insight on an important issue within the industry. Respond to the blog with your thoughts so your readers can see two points of view.

Business Blogging Tips: 5 Topics to Blog About

Blog, , ,

So you’re thinking about starting a blog for your company, but you have absolutely no idea what to write about? Don’t worry; we all have this problem at some point. Here are 5 blog topics to get your creative juices flowing. After a few posts, you won’t even need this topic list, you’ll discover that blog topics are everywhere; you just need to know where to look.

1. Summarize an industry-related news story. At the end of your post, link to the original news story and say something like “read the full article here.”

2. Write a how-to post. How-to’s are one of the most popular blog entries. Make sure it’s related to your industry. Then people searching online for a how-to on a particular task will stumble across your blog, read your entry and hopefully read more entries or visit your website.

3. Answer a common customer support question. This will not only help your customers but it also shows them that you genuinely care. Potential customers will see this and instantly gain more trust in your business.

4. Highlight a product or service. If there’s a particular product or service you are promoting this month, feature it on your blog. Include a photo and let your readers know how this product or service makes their life easier, healthier, happier, more successful, etc.

5. Provide tips and tricks of the trade. Share some inside information on your industry with your readers. Giving them information they find interesting or useful but can’t get anywhere else is one way to get them to come back and read in the future.

Social Media Marketing Tips: Getting the Most Out of Twitter

Last Updated On March 14th, 2024Local SEO, Social Media Marketing, , , ,

twitterHubspot recently compiled a list of Twitter tips to help readers get the most out of the social network. The list consisted of 35 tips and tricks that can help turn a Twitter novice into an expert in no time. Here are our top 3 favorite tips from the “Ultimate Twitter Cheat Sheet.”

1. Optimize your tweets with keywords. Tweets are now indexed by Google which means people can search for them. If you optimize your tweets with relevant keywords, this increases the chances of your business being found by your target audience via Twitter.

2. Provide good customer service/support. Twitter is an awesome way to connect with your current customers and let them know you care about their questions and concerns. Encourage your customers to express their opinions on Twitter and publically address and find a resolution to their problems. This will show others watching that your company goes above and beyond to make sure its customers are satisfied. Read more about using Twitter as a customer service tool here.

3. Engage with followers. Social media is meant to be social. This means if you are only sending out content without actually creating a conversation, you’re missing the point. Send replies and direct messages to comment on your followers’ tweets and retweet others’ tweets that you think your Twitter audience might enjoy.

Following these tips will help you get the most out of your business Twitter account. Remember, you can’t build a great Twitter following in a day, it takes time and effort, so don’t give up! Still need more Twitter tips? Read the full article here.