Tag Archives: local splash

Breaking News: Yahoo! Announces New CEO

Last Updated On August 13th, 2014Local SEO, Search Engine News, , , , , ,

marissamayerYahoo! just announced Marissa Mayer has been named the company’s new CEO. Mayer’s previous experience includes 13 years at Google, where she was the VP of Search Product and most recently responsible for Local, Maps and location services.

According to Business Insider, Mayer was Google’s first female engineer. She helped launch over 100 new products and features including toolbar, iGoogle, Google Instant, Gmail, Google News and image, book and product search. She was also responsible for integrating Google Local into Google Everything search results.

Mayer, the fifth Yahoo! CEO in five years, follows Scott Thompson who resigned from his position after a scandal involving false credentials on his resume. According to LA Times, Yahoo! made the announcement after the markets closed. During the trading hours, shares fell $.09. However, in after hours trading, after the announcement was made, shares were up over 2%.

Recent Study Shows 66% of National Brands Invest in Local Marketing

Last Updated On August 13th, 2014Local SEO, , , , , , , ,

local search engine optimizationAccording to an article from MarketingProfs.com, a study by Balihoo stated that 66% of national brands invest in local marketing but only 42% measure the return on investment. However, 56% of national brands track the ROI of their national marketing campaigns.

Other interesting findings from the study include:

  1. Large national brands with annual revenues of $1 billion of more are 49% more likely than small national brands to invest in local marketing.
  2. When looking for marketing information, most brands seek industry research (57.7%) followed by marketing and ad publications (48.2%) then national industry organizations (37.9%).
  3. The top 3 marketing challenges among national brands for 2012 are lack of marketing budget, measurement and metrics and lead generation

It can be hard to measure the ROI of a local SEO campaign. That is why it’s important to always ask your new customers how they found you. If they say they found you online, you know your Internet marketing campaign is working and you can continue by building a well rounded campaign that includes local SEO, traditional SEO, social media, mobile marketing and pay-per-click (PPC).

How do you measure the ROI of your marketing efforts?

4 Local Directory Submission Must-Have’s

Last Updated On June 27th, 2024Local Business Directory, , , , , ,

Local SEO expert, Andrew Shotland, recently wrote an article about the four keys to post-panda directory success. We found it informative and wanted to share his tips with our readers! Here are the key takeaways from his article on Search Engine Land.

  1. Quality: Make sure to submit to high quality directories. Usually this means paid niche directories, however some unpaid directories are high quality. Make sure the directory is Google indexed and stay away from directories that don’t have an editorial process or are full of ads.
  1. Relevance: Make sure the directories you are submitting to have a relevant category for your business. If you are visiting a directory that is all about hair and beauty and you stumble upon a listing for a car dealership, you’re going to lose trust in that directory. Google loses trust in them too. In fact it has been actively de-indexing directories that allow irrelevant listings. Bottom line, relevance is important, so make sure to submit your listing to directories that relate to your business.
  1. Diversity: It’s important to have a diverse link profile meaning, directory submissions are not enough. You must make sure to use various deep links as well as write several titles, descriptions and keywords and alternate between them when submitting. Using the same title, description and keywords for each submission could get you penalized by Google, so remember, variety is key.
  1. Timing: Instead of submitting to hundreds of directories at once and hoping that some accept your listing, in this post-panda era it’s a good idea to submit to relevant niche directories over the course of a few months.

What techniques do you use when submitting to directories?