Tag Archives: search engine news

Week of November 7, 2011

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Google+ Pages Now Open for Businesses, Brands, Places & More
Google+ Pages are launching today and will be available to everyone within the next couple days. Now brands, businesses and places will be able to participate in the Google+ social network.

Search Engines Primary Source for Local Information
According to MDG Advertising, 74% of consumers use search engines when looking for information related to local businesses online. MDG predicts that local search will continue to grow as the years progress. In 2015, MDG speculates that 30% of all searches will have local intent.

Deal With It! Discounts Drive Brand Love on Social Media
A new survey conducted by Nielsen shows that the top reason for following or liking a brand, company or celebrity on a social networking site is to receive discounts and special offers.

Google Search Algorithm Change for Freshness to Impact 35% of Searches; Twitter Firehose Remains Off
Google just announced that it will be changing its algorithm in order to make search results “fresher.” This change will affect 35% of all searches.

Confirmed: Google Testing New “Sources” Display in Search Results
Google has confirmed that it’s testing a new content application in the search results called Sources. Learn more about this new content module here.

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Search Dominates Other Sources for Local Information – Study
A new study performed by Harris Interactive showed that search is the most dominant way people look for local business information. The study also showed that on mobile devices, review sites have just as much influence as search engines. Read on for details.

Facebook Says 600,000 Accounts Compromised Per Day
In a blog entry, Facebook stated that every day 600,000 log-ins are compromised. Facebook’s proposed solution to this is “trusted friends.” If you’re locked out of your account, Facebook will send codes to your friends to give to you.

Google Introduces “Bid for Calls” on the PC
Google is now getting ready to launch, “bid for calls,” a pay-per-call (PPCall) offering on your PC. Find out the details here.

Do You Have Duplicate Content Issues Across Domains? Google Will Now Alert You
Google recently launched a new message alert to let site owners know when a particular URL doesn’t appear on Google because it has been flagged as a duplicate URL on a different domain. Read the full story here.

Powered by Nokia, the New Yahoo Maps Goes Live
The new Nokia-powered Yahoo Maps (NokiHoo) has just gone live in the US and Canada. Can it compete with Google Maps? Find out here.

Google Places received a recent facelift that left it with a few noteworthy changes. Although there are no changes in ranking factors, the detail citations are no longer shown and the review results have changed. Here is an overview of the important changes to Google Places.

1. The “Write a review” button is now found in two places. It is also larger and red.

2. Any Google user can now upload a photo to the business listing.

3. Detail references and attributes are not displayed or linked to. However, since rankings appear to be holding steady, the details are most likely still working behind the scenes. It is our speculation that the loss of the detail attributes is only temporary.

4. The reviews found on the listing are only those left by Google users as opposed to ones pulled from Yelp, Citysearch and other review sites Google used to show in results.
The changes to Google Places does not appear to be currently affecting rankings. However, Local Splash will continue to monitor this and report any further findings. For more information, read Google’s statement on the changes to Google Places on this Google Blog.

GPlaces 20110721

Screenshot of the changes made to Google Places