Category Archives: Local Maps SEO

These days, your local search and mobile marketing campaigns should go hand in hand. If you’re a local business looking to get your company seen in the local search results (Google Maps), then you can’t ignore that many consumers are using their phones to find information about local businesses.

The Facts:

  • 40% of Google Maps usage is on mobile devices
  • 33% of mobile searches are local and 61% of those users actually called the business
  • Nearly 80% of smartphone users use their phones to help with shopping and 74% make a purchase
  • 61% of smartphone users search for local info while on-the-go with their mobile devices
  • Mobile Internet users will surpass desktop Internet users by 2014

What You Can Do:

  • Claim your Google listing. If you haven’t already, find your business on Google. You will see “Is This Your Business?” on the right hand side of your Google+ Local page. Click “Manage this page” to claim your business.
  • Edit the content of your page in Google Places for Business.  Add 5 Google categories to your business, fill out your business description with relevant keywords and add as many photos as possible (Google allows up to 10). Optimizing your page makes it attractive to search engines and potential customers.
  • Use Google Offers. These can be seen on the Android phones of consumers searching in your area. According to comScore, most people who use offers return to the business again in the future. Sixty percent of all local searchers use offers from their phones.

Our new video tells the story of Ashley, the small business owner whose coffee shop is suffering due to competition from large corporations. Ashley realizes the Yellow Pages is no longer the best place for her to advertise her business. She knows that most consumers use the Internet to find information about local companies, but she doesn’t know how to begin getting her coffee shop found online. Can you relate? Find out what she did to get noticed.

Watch the video:

Although the main reason companies decide to get on social media networks like Facebook is to engage and interact with their customers, there are other reasons why businesses should maintain a social media presence. One of these reasons is for search engine optimization (SEO) purposes. Boosting your SEO efforts will help your search engine rankings and make it easier for potential customers to find your business rather than your competitors. Here are 5 reasons why your business needs a Facebook page for SEO.

1. Google and Bing crawl and index Facebook pages and comments. This means when people search for keywords that you use on your page, your page will be more likely to show up high in the search results.

2. When people “like” your content on Facebook and share it with others, it makes your page seem more relevant to the search engines. This means you’re more likely to appear high in the rankings. People who “like” your page can also be considered new leads or contacts.

3. Your Facebook presence adds quality backlinks to your website. The more backlinks that lead to your website the higher your business will climb in the rankings.

4. With 800 million users, Facebook is likely a place where your target audience spends time. This means you must have a presence on the social network in order to connect directly with your customers and potential customers.

5. Facebook is easily accessed on mobile devices which gives your customers and potential customers access to your content and keeps your brand in front of their eyes no matter where they are.