Category Archives: Local SEO

This is a collection of all Local Splash Blog posts that cover Local SEO

Google Website Tools Your Business Should Be Using

Last Updated On September 25th, 2019Local SEO, , , ,

If you’re marketing your business online, you need a website. Managing a website means paying attention to search engine optimization and performing local seo services which can be a daunting task. Fortunately, Google offers many tools for free to business owners with websites. These effectively empower businesses to track the progress of their online marketing campaigns, gain insights of potential keywords, track your website users for customer conversions, and to ensure that your site is mobile-friendly and fast. Below are these vital tools that your company can use to organically establish your local seo online business presence.

Mobile Compatibility – Users are mostly on mobile phones these days. Since 2018 Google has been indexing the web with mobile as the first intention. It’s important that your site is mobile compatible, meaning that it looks great on a smaller device and is intuitive to use with vertical scrolling and basic touch elements. This tools validates mobile friendliness and provides specific troubleshooting and recommendations to accomplish that.

Google Search Console – Formerly known as Webmaster Tools, the Search Console provides an inside look as to how Googlebot, Googles web crawler, sees your website. This can be crucial to understand if there are issues or errors with specific web pages on your site and provides guidance on how to fix them. SC also gives insights on search visibility and keyword rankings.

googleytics
Google Analytics – All it takes is putting a piece of javascript code on your website and you’ll be able to access Google Analytics, a free and easy-to-use web analytics tool that provides reports that displays how visitors to your site found you and what pages they visited once they were there. Google Analytics is a great way to measure the effectiveness of your online marketing campaigns and it is completely free. Find out things like where your visitors are coming from, what keywords they used to find you, whether the content you’re creating is effective and where your customers are bouncing off your site without making a purchase.

Google Insights – This tool allows you to view what the world is searching for and gain insights for your business. You can using Google Insights for business to compare keyword effectiveness in different regions around the world so you can better choose which keywords to target.

Local Search Campaigns Equal More Calls to Your Business

Last Updated On August 13th, 2014Local Search Techniques, Local SEO, , , , ,

localseomapAccording to Brafton news, a recent report from xAD stated that over half of local mobile search clicks result in calls directly to the business. The study’s results showed that people searching for businesses in their local area are very likely to purchase and a solid local presence online will allow them to find a business’s information easily and quickly.

Local search has a 7% click-through rate compared to display ads that have a .6% click-through rate. According to the study over 37% of people who click the links end up calling the business, requesting more information about the business, searching for directions or taking another action.

A local SEO campaign can help your local business make a prominent presence in the local listings so your customers will be able to find you. More online exposure means more phone calls to your business, so check out Local Splash’s local SEO services today.

Top SEO News: Week of March 12, 2012

Last Updated On March 14th, 2024Local SEO, , , ,

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Keeping Up With Google: Bing Launches New “Search Quality Insights” Series
Bing recently announced a new “Search Quality Insights” series so users can get a better understanding of how Bing creates its search results. Google launched a similar series in December called “Search Quality Highlights.” Find more details here.

Yahoo Sues Facebook Over 10 Patents
According to Mashable, Yahoo filed a complaint against Facebook

Pew Report: 65% View Personalized Search As Bad; 73% See It As a Privacy Invasion
According to a recent report released by Pew, many view personalized search as a bad thing. Almost three-quarters of people who participated in the survey believe that search engines gathering personal data to customize results is an invasion of privacy. Read more details about the report’s findings here.

What People Are Pinning on Pinterest
RJ Metrics recently conducted a study of approximately 1 million pins across 9,200 different users to discover what people are pinning on Pinterest. The results showed that the most popular pin categories included Home, Arts and Crafts and Style/Fashion. Read more for details.

Study: 72% of Consumers Trust Online Reviews as Much as Personal Recommendations
According to this year’s Local Consumer Review Survey, 72% of consumers say they trust online reviews as much as personal recommendations. Fifty-two percent of the people surveyed said that positive reviews make them more likely to do buy from a local business.