Category Archives: Local SEO

This is a collection of all Local Splash Blog posts that cover Local SEO

How to Attract People to Your Facebook Page

Last Updated On January 28th, 2020Local SEO, Social Media Marketing, , , ,

facebook-iconSo, you’ve built an awesome Facebook page for your business but you have no idea how to attract people to your page. Your problem is like many others on Facebook and finding people to “like” your page can be difficult. However, without fans, you won’t be able to connect directly with your target audience in order to ask their opinions, share special offers, etc. So how exactly do attract fans to your Facebook page? Here are a few great ways:

• Invite your friends to become fans. This is the easiest way to get fans quickly. Share your page on your own Facebook timeline and ask others to spread the word on their own timelines. You can also directly invite friends to like the page by clicking on the “Invite friends” link on the right side of your page. Then select the friends you want to invite and click “Submit.” Just be careful, you don’t want to annoy your friends with too many invites. Ask once and then periodically share your page on your own timeline but don’t overdo it.

• Add links to your Facebook page on everything from your blog to your email signature. You can tweet the link to your fan page, add it to your LinkedIn profile and any other social media networks you are part of. You can even advertise by printing your Facebook page link on receipts, making a window cling for your storefront or a fun free sticker to give out to customers.

• Already have an email subscriber list? Invite your opt-in email subscribers to “like” your brand on Facebook. Tell them what kind of posts they can expect from your brand to encourage them to want to become a fan.

• Add a link to your Facebook page from your personal Facebook profile. That way anyone who checks out your profile will be encouraged to go check out your page.

• Add a custom Welcome page to your Facebook business page. Custom Welcome pages are easy to create and can include photos and videos or highlight special promotions for your company. Sometimes companies advertise a contest or a game that you can only enter or play if you “like” the page. These custom Welcome pages are particularly successful.

• Use Facebook advertising. Using Facebook ads to drive people to your page is a great tactic; however unlike the rest of these techniques, it does cost money. You can use sponsored stories or come up with your own ads. Set the preferences so you are only targeting the people who would be interested in “liking” your brand. Facebook advertising offers a lot of ways to target so you can make sure the right eyes see your material.

• Provide interesting, engaging material. If you provide interesting, informative or entertaining material, people who see it will be more likely to share it with friends. The more sharing that occurs, the more people will be exposed to your page and be enticed to “like” it. Creating funny videos or informative and factual infographics are a great way to engage fans.

• Be casual. Remember, when dealing with social media, people want to hear from other people, not big companies. So be more casual on Facebook and save the corporate speak for your website. People hang out on social networks to see what friends are up to. Act more like a friend to your fans, share stuff that’s happening around the office or photos and bios of the employees who work at your company. People will appreciate being able to put a face to the brand and they’ll be more likely to communicate with you and trust you.

4 Keyword Research Don’ts to Avoid

Local SEO, , , , , ,

keywordresearchConducting keyword research is one of the first things you do in order to help boost your SEO and encourage higher rankings in the SERPs (search engine results pages). There are many techniques to follow when researching which keywords would be best for you to optimize for. However there are also a few pitfalls to avoid. Before you start your research, make sure to stay away from these three keyword research don’ts.

1. Don’t forget about your competition. Although it’s important to target popular keywords, it’s also important to consider how many other businesses are also competing for that keyword. The more competition, the harder it will be for you to rank for a particular keyword. Use the Google Adwords keyword tool to try to find keywords that are being searched for but aren’t being targeted by a lot of businesses.

2. Don’t target only single-word keywords. Single-word keywords (i.e. restaurant) are extremely competitive and not specific enough. People commonly type in longer keyword phrases (i.e. Mexican restaurant Santa Ana CA) when searching, so instead of going after the highly competitive single-word keywords, try a long-tail keyword to help target your audience more precisely.

3. Don’t forget to track and analyze your results. If you’re not tracking and analyzing the results you’re getting with the current keywords you’re optimizing for, you’ll never know whether they are working. Use Google Analytics to track results and figure out which keywords are sending users to your site so you can continue to optimize for the ones that are working and find new keywords to add to your list.

How to Use Social Media to Build Your Email and SMS Lists

Last Updated On August 13th, 2014Local SEO, Social Media Marketing, , ,

email marketingSocial media is a great way for your business to connect directly with your customers in a more laid-back setting. This makes it a great tool for building your email and SMS lists. Here are a few tips from Marketing Profs that will help you improve your lists with social media.

1. Use a web form on your Facebook. Dedicate a tab on your Facebook page to a web form that people can complete to join your email or SMS lists. You can tweet the link to the form from your Twitter account to reach a whole new group of followers.

2. Have your fans text for a coupon or other promotion. Ask your fans to text you to receive a coupon or enter a contest and in return, as that they join your SMS or email list. Make sure you let them know that they can unsubscribe any time.

3. Promote your Facebook and Twitter pages in your store, on your website and in your online and offline advertising. Once your customers and potential customers fan or follow your business on social media, you’ll be able to connect with them, engage them and offer them coupons and offers and ask them to subscribe to your email or SMS list in return.

Once you build your email and SMS lists, be sure to offer information your target audience would be interested in. Teach them something and let them know why your product or service will make their life easier, save them money or entertain them and you will minimize unsubscribes and be on the way to creating more advocates for your brand.