Category Archives: Search Engine News

Google Launches GoMo to Help Businesses Go Mobile

Last Updated On March 14th, 2024Mobile Ads, Search Engine News, , , ,

Google gomoAccording to the Google Mobile Ads Blog, Google recently launched an initiative called “GoMo,” which is meant to help businesses make the transition to mobile easier. GoMo is short for “go mobile” and is designed to help businesses that have a mobile presence set up, but are having trouble with it.

Many times, businesses make the transition to mobile to find that their website does not translate well onto smart phones. This can cause frustrated customers to migrate away from your site; something business owners do not want. The Google Mobile Ads Blog directs users to HowToGoMo, which shows them how their site looks on a mobile phone as well as provides resources to help build their website.

“Every day more and more of your customers are looking for you…on mobile devices,” wrote Jesse Haines, Google Mobile Ads Marketing team member. “If you don’t have a site that works for mobile, you’re missing out.”

According to Google, 61% of users are unlikely to return to a site that’s not mobile-friendly. However, when a site is built for mobile, customer engagement increases by 85%.

More for details read the full blog post on the Google Mobile Ads Blog.

3 Reasons Why Internet Marketers Should Pay Attention to Google+

Last Updated On August 13th, 2014Local SEO, Search Engine News, Social Media Marketing, , , ,

GoogleplusGoogle+ is Google’s up-and-coming social network that makes it easy to share content as well as find content you’re interested in reading. The network is currently in beta mode which means you must be invited to join. It also has yet to unveil its brand pages; however even in its early stages the social media marketing potential of this network is evident. Here are three reasons why Internet marketers should pay attention to Google+:

Search engine optimization: One application of Google+ is the +1’s. This is similar to the Facebook “like.” The more +1’s a post gets, the more relevant Google believes it to be. This allows SEO to be more reliant on relevancy rather than “black hat” or spam-like marketing techniques.

Reaching your target audience: Google+ makes it easier for your content to reach the people who are really interested in reading it. The more you use Google+, the more it’s able to show you relevant content that it knows you will like. This means that people who are really interested in your content will be able to find it easily and they’ll be more likely to read and trust the information presented to them.

Content sharing: Google+ makes it easy to share certain content only with certain people through their use of “Circles.” Circles allow marketers to be able to specifically target who they share content with within their network of followers. This means that people who are interested in the product or service, but might not be interested in this particular post don’t have to see it. This will reduce “un-follows” or users getting frustrated from too many marketing posts from a company in one day. Customizing the messages for different groups of your target audience will make the message even more effective.

The bottom line is, although Google+ is just starting out, we predict that this network has a lot of marketing potential and is definitely something to keep an eye on.

Bing Local & Bing Business Portal

Local Maps SEO, Organic SEO, Search Engine News, , ,

Local Splash has recently started utilizing the Bing Local listing in our continuing mission to produce top placement for our customers across every major search engine. Bing Local is a web listing that shares many traits with other online listings, but Bing Local offers several unique options for customization and the inclusion of additional information.

For starters, Bing Local provides listings to mobile devices that use Bing as a default search engine. This will allow any listing on Bing Local to be found on a smartphone as easily as it could be found on a tablet or a computer. The user can also see how their listing will be formatted on every available medium, allowing them to tailor their listing in order to put forth the most effective presentation.

When a user selects a listing, they are treated to a rather familiar sight—a detailed description of a business or service, their contact information, reviews, and so on. The real difference between Bing Local and other search engines lies in how the user arrived at the listing itself.

While setting up a Bing Local listing in the Bing Business Portal, the incredible attention to detail is immediately apparent. A wide variety of pre-made categories (as well as an even greater number of sub-categories) is available when classifying a service or business, many more than either Yahoo or Google. Each profile can also hold up to nine photos uploaded by the user, further customizing their listing to the needs of the client and illustrating their business.

The true jewel of the listing service, however, is in the keyword functions. The client can select as many as five keywords and rank them based on their business description. For example, if a plumbing contractor would like to be found for their sewer and drain cleaning services over their water heater installation services, they can assign a higher value percentage to “sewer and drain cleaning” in order to advertise that service to a higher degree. This allows the user to effectively control what he is found for rather than just attempting to be found, adding a refining element to search engine optimization. Of course, this function can be changed at any time in order to accommodate seasonal services and specials.

Bing Business Portal seems to be the palette on which the most complete local listings are created at the moment. There’s no stone left unturned in the creation process, and proving it is the last, and perhaps the most convenient feature of Bing Business Portal: instant verification. Unlike Google and Yahoo, which both feature lengthy verification procedures, Bing Business Portal immediately verifies the listing or, if there’s a problem, notifies you of inconsistent or missing information.