Because there is much less video content online than text content, your video has a greater chance of showing up in the search results than your web pages. That is, as long as your video is optimized correctly. Before you upload your video to YouTube, make sure your target audience can find it, by optimizing the video with relevant keywords. Here’s how.
1. Save your video to your computer. Put a keyword in the name of the file. For instance, in this example, the video is about local SEO so the name of the video is called “LocalSEO.”
2. Right click on the video and choose “Properties.” Click to the “Details” tab on Properties and add your keywords to the Title, Subtitle, and Tags sections.
3. Sign in to YouTube or create your account. Click the “Upload” button at the top right hand side of the page. Then choose “Select files from your computer” and choose your video file.
4. While your file is uploading, fill out the “Basic Info,” with your keywords. Give your video a descriptive, eye-catching title that includes an important keyword. Fill in your description with keyword-rich content and add relevant keywords to your tags. Choose the best category for your video and set your privacy settings to “Public.” Once it says upload complete, click “Save changes” at the bottom of the page.
5. Your optimized YouTube video is now ready to share! Post it to your blog, Facebook, Twitter, Google+, Pinterest, Reddit and anywhere else you can think of online to spread the word about your business.
According to the YouTube Blog, YouTube is now rewarding videos that keep users’ attention longer with higher search rankings. This means if your video is engaging and people watch the entire thing, (rather than watching only a few seconds then jumping to the next one); search rankings for that video will increase.
“This is a continuation of ongoing efforts to focus our video discovery features on watch time, and follows changes we made to Suggested Videos in March and recent improvements to YouTube Analytics,” says YouTube in the blog post.
During the experimental phase of this new algorithm change, YouTube noticed there was less clicking and more watching going on. The company expects the amount of time spent watching videos to increase. A new “Time Watched” reporting tool was added to YouTube Analytics so now you can check out how long your viewers are staying on your videos in order to better understand what your audience enjoys and is more likely to share.
Local Splash was ranked #74 on the Orange County Business Journal’s list of 154 fastest-growing companies in Orange County, CA. This year’s list, the largest to date, ranks privately-owned companies by revenue growth. Companies had to show at least 15% growth in revenue from June 2011-June 2012 compared to the same period two years ago (June 2009-June 2010) to qualify for the list.
“The companies on this year’s list all had to come through the recent recession and post impressive gains during a slow and sometimes spotty recovery,” wrote Jerry Sullivan of the Orange County Business Journal in the October 1-7 issue.
Local Splash is honored to be included on the list, surrounded by many other excellent Orange County companies.
“It’s an honor to be recognized on a list like this in our local community,” said Local Splash CEO, Steve Yeich. “To be part of a fast-growing company is exciting for all of us because it means our hard work is paying off and we are providing a beneficial service to our clients.”