Tag Archives: local internet marketing

If you’re marketing your business online, you need a website. Managing a website means paying attention to search engine optimization and performing local seo services which can be a daunting task. Fortunately, Google offers many tools for free to business owners with websites. These effectively empower businesses to track the progress of their online marketing campaigns, gain insights of potential keywords, track your website users for customer conversions, and to ensure that your site is mobile-friendly and fast. Below are these vital tools that your company can use to organically establish your local seo online business presence.

Mobile Compatibility – Users are mostly on mobile phones these days. Since 2018 Google has been indexing the web with mobile as the first intention. It’s important that your site is mobile compatible, meaning that it looks great on a smaller device and is intuitive to use with vertical scrolling and basic touch elements. This tools validates mobile friendliness and provides specific troubleshooting and recommendations to accomplish that.

Google Search Console – Formerly known as Webmaster Tools, the Search Console provides an inside look as to how Googlebot, Googles web crawler, sees your website. This can be crucial to understand if there are issues or errors with specific web pages on your site and provides guidance on how to fix them. SC also gives insights on search visibility and keyword rankings.

Google Analytics – All it takes is putting a piece of javascript code on your website and you’ll be able to access Google Analytics, a free and easy-to-use web analytics tool that provides reports that displays how visitors to your site found you and what pages they visited once they were there. Google Analytics is a great way to measure the effectiveness of your online marketing campaigns and it is completely free. Find out things like where your visitors are coming from, what keywords they used to find you, whether the content you’re creating is effective and where your customers are bouncing off your site without making a purchase.

Google Insights – This tool allows you to view what the world is searching for and gain insights for your business. You can using Google Insights for business to compare keyword effectiveness in different regions around the world so you can better choose which keywords to target.

According to Search Engine Land, Google now allows users to block pay-per-click (PPC) ads from certain companies from showing up in their search results. This “block sites” feature was added in November and works whether you are signed in or signed out of your Google account.

The block sites feature used to allow users to block sites from both the web search results and the PPC results. However with the release of Search Plus Your World, the ability to block sites went away and hasn’t come back. Users can still block PPC ads from certain sites from showing up in their search results, which can definitely impair their paid marketing efforts. This is just another reason why focusing on the local search results is important. Users cannot block your business information from showing up there, which means you still have the chance to put your business in front of your ideal target audience, potential customers searching for your business in your area.

Local Splash can get your business on the first page of Google, check out our services here.

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Negative reviews on Google are a problem many local business owners face. Want to know how to remove your negative reviews? This tutorial will show you how to minimize bad reviews as well as how to gain positive reviews from your happy customers.

Key takeaways:

Customers are expecting a good experience when they’re paying for your product or service. You must go above and beyond to exceed their expectations – this will encourage them to leave a positive review.

You cannot get rid of a bad review. You can make the bad review obsolete and you can change the reviewer’s opinion.

Gaining more positive reviews on Google will push the bad reviews down and make them harder to find.

Offer your customers a discount or other promotion for leaving you an online review. Advertise this discount on the back of your business cards along with instructions of how to leave a review. Or collect your clients’ names and email addresses and send them an email including the coupon and instructions on how to leave a review.

Become familiar with review sites and the process of leaving a review in order to better instruct others how to do it.

Tag Archives: local internet marketing

Google Website Tools Your Business Should Be Using

Google’s Block Sites Feature Allows PPC Results Blocking