Tag Archives: local search

3 Google+ “Don’ts” to Avoid

Last Updated On August 13th, 2014Organic SEO, , , , , , ,

googleplusSince Google+ is a new social network, your company may be having trouble getting the hang of it. As your company integrates Google+ into its social media routine, here are 3 don’ts to keep in mind from Hubspot.

1. Don’t post inconsistently. When Google+ launched for businesses, many companies rushed to set up their page. Some companies posted a few times during the weeks that followed, then as time went on the posting started to die down. When you don’t post consistently, you hurt your chances of gaining a regular following. Try to get into a routine when posting on social networks to avoid this. Whether you post once a day, or once a week, your readers will know what to expect when they visit your page and won’t be disappointed.

2. Don’t forget to apply for Direct Connect. Google+ Direct Connect lets users quickly navigate to a Google+ page using Google Search. When people search +YourCompanyName they’ll be able to get to your Google+ page from the Google search engine. If you don’t apply for Direct Connect, it will hurt your company Google+ page’s search rankings.

3. Don’t forget to utilize Circles. Circles is one of the main features that sets Google+ apart from other social networks. Circles allows you to put people into groups so when it comes time to share you can direct your posts toward the groups that would be most interested. Don’t just make every post “Public,” put thought into your Circles and post only to those who will be most engaged by the information you are sharing at the moment.

Google+ is still a new social network and it will take time to get into the habit of posting on it as well as figuring out all the features it has to offer. Be patient and don’t abandon it; Google+ is here to stay and those who embrace it in the beginning stages will have the most success with it in the future.

Introducing: Google Indoor Maps

Local Maps SEO, Search Engine News, , , ,

Google recently partnered with some of the largest retailers, airports and transit stations in the U.S. and Japan to provide you with Google Indoor Maps. Now when you’re lost inside an airport, shopping mall or other confusing location, you’ll be able to use Google Maps to figure out where to go.

Google Maps “My Location” feature already shows your location as a blue dot so you can see yourself on the Map from your mobile smart phone to avoid walking or driving in the wrong direction on city streets. It also shows familiar landmarks and buildings nearby to give you a better understanding of where you are. However, Google Maps used to be able to get you to the right building, but once you went inside, you were on your own to find the right gate at the airport or the correct office in an unfamiliar building, until now.

Check out this video for a better understanding about how Google Indoor Maps works and read the official Google Blog for more information.

http://youtu.be/Gy-DI_bWElg

Social Media Marketing Tips: Getting the Most Out of Twitter

Last Updated On March 14th, 2024Local SEO, Social Media Marketing, , , ,

twitterHubspot recently compiled a list of Twitter tips to help readers get the most out of the social network. The list consisted of 35 tips and tricks that can help turn a Twitter novice into an expert in no time. Here are our top 3 favorite tips from the “Ultimate Twitter Cheat Sheet.”

1. Optimize your tweets with keywords. Tweets are now indexed by Google which means people can search for them. If you optimize your tweets with relevant keywords, this increases the chances of your business being found by your target audience via Twitter.

2. Provide good customer service/support. Twitter is an awesome way to connect with your current customers and let them know you care about their questions and concerns. Encourage your customers to express their opinions on Twitter and publically address and find a resolution to their problems. This will show others watching that your company goes above and beyond to make sure its customers are satisfied. Read more about using Twitter as a customer service tool here.

3. Engage with followers. Social media is meant to be social. This means if you are only sending out content without actually creating a conversation, you’re missing the point. Send replies and direct messages to comment on your followers’ tweets and retweet others’ tweets that you think your Twitter audience might enjoy.

Following these tips will help you get the most out of your business Twitter account. Remember, you can’t build a great Twitter following in a day, it takes time and effort, so don’t give up! Still need more Twitter tips? Read the full article here.