Tag Archives: local seo services

Local Splash is excited to announce that we have been featured in this week’s Orange County Business Journal. Check out the article about the local companies that made the Deloitte Tech Fast 500 list below.

It’s only half way through the day but Cyber Monday sales are already up 24.1% since last year according to a report by IBM. IBM based the report on IBM Digital Analytics Benchmark, a platform that tracks over a million e-commerce transactions per day from 500 American retailers.

According to the reports, which feature data through noon Monday EST, 22.4% of consumers are using a mobile device to surf retailers’ Cyber Monday sales and a little over half of them are making purchases from the device. IBM broke down the data further to show that 8.7% of the consumers are using iPhones to make purchases, 7.2% are on iPads and 6.3% are using Androids.

Stay tuned for the final statistics of Cyber Monday sales!

In honor of Small Business Saturday, which is coming up this Saturday, November 24, here are some great facts that explain why small businesses should build their online presence (whether they are building a website, a social media following or a mobile marketing campaign) and focus on reaching their target audience via the Internet.

Building a Web Presence

  • 85% of consumers are searching for local businesses online
  • 63% of small businesses don’t have a website
  • 25% of small businesses don’t show up in the search results

Social Media

  • 22% of consumers’ time is spent on social media sites
  • 86% of small business owners view Facebook as a valuable website
  • 57% of businesses have acquired a customer through their company blog
  • 72% of consumers trust online reviews as much as personal recommendations

Mobile Marketing

  • 50% of mobile search is now local according to Google
  • 79% of smart phone users use their phones to help with shopping and 74% make a purchase
  • It is predicted that by 2014, mobile Internet users will surpass desktop Internet users

The Web gives small businesses with a smaller advertising budget the ability to compete with the larger corporations. With a combination of social media marketing, local SEO and mobile marketing, small business owners can connect with their target audience and grow their business just in time for the holiday season.