Tag Archives: local seo services

seeinsidebusinesses

According to CNet.com, Google recently introduced a new feature that allows users to see inside businesses before visiting them. Panoramic photos shared by businesses on their Google+ Local page allow users to take a virtual trip inside the location so they know what to expect when they visit it.

To see the panoramic photos, you must zoom in toward street level on Map. Then click, drag and drop the orange figure (known as Pegman) on the portion of the Map you want to see. Once your Pegman has been dropped, you will see orange dots indicating businesses that have submitted panoramas to Google. According to the article, thousands of local businesses have done this already. If you drop the Pegman on top of one of the dots, the panorama will open and you can click and drag to explore inside the location.

If you are a local business owner who is thinking of submitting panoramic photos of your business, to services like Panaramio remember to optimize them with geo-targeted keywords for Google first to help with your local SEO efforts. Photo optimization is a perfect fit to highlight business listings on Google Maps and Google Plus.

Fun Fact: In addition to being able to see inside business locations, Google Streetview includes the inside of the White House and many museums!

steveyeichkelseyconference

Photo courtesy of Kelsey Group

Local Splash CEO, Steve Yeich, spoke this morning with Andrew Shotland, Principal of Local SEO Guide, at BIA/Kelsey’s SMB Digital Marketing Conference. The two spoke about the value of local SEO for SMB’s.

Shotland gave an update on what’s happening with SEO for SMBs and Yeich discussed how SMBs with multi locations can benefit from local SEO. He used Local Splash client and Chicago pizza chain, Leona’s, as an example.

For more details on the presentation, read Kelsey’s blog post, SMB Digital 2012: Local SEO and the SMB Value Prop.

apple mapsAccording to TUAW.com, the new Maps application in iOS 6 Gold Master has changed drastically… for the worse. Former TUAW writer and founder of Rocky Mountain Mac Repair, Josh Carr, reported that the new application performs poorly and “is a tremendous step backwards and something that cripples iOS for Apple’s customers.”

Carr reported that the once-Google-powered keyword search has been replaced by Yelp. Users are now limited to Yelp’s database which isn’t as large as Google’s and they must search using Yelp’s exact categories. This severely limits the businesses that show up in search. Previously, Google Maps keyword searches for businesses or restaurants would show tons of local business names and points of interest; according to Carr, that isn’t the case with the new Apple Maps.

According to the comments below the TUAW article, other users agree. One person calls Apple Maps “a horrible mess” while another person commented “the search functionality is horrid.” However, not everyone thinks Apple Maps is step backward. One commenter wrote, “I completely disagree. I installed iOS 6 GM and used the new Maps app all weekend and was blown away at how well it worked and how much nicer the user experience was.”

We’re interested in your opinion! If you’ve tried the new Maps application, what did you think of it?