Tag Archives: local seo strategies

This is an archive of all the posts on the Local Splash Blog that deal with specific strategies for local SEO

Four Facebook Marketing Myths Debunked

Last Updated On June 2nd, 2023Local SEO, , , , ,

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Social media marketing is essential in today’s market for certain types of businesses. However, it can be difficult to understand how to utilize social media networks like Facebook to help drive traffic to your website and sales. There are many myths and truths flying around the Internet which can lead a newbie to misunderstand what’s really important when marketing via Facebook. Here are four Facebook marketing myths debunked provided by Marketing Profs.

Myth: If people are clicking on “Like,” they’re engaging with my brand. The reality is that it takes a lot more to engage an audience than just “liking” your page. What are you posting that interests them once they become a fan? If you aren’t keeping them entertained or informed, they won’t be paying any attention to your business. In a few weeks, they’ll “unlike” your page because your posts are irrelevant to them on their news feed. This is not what you want to happen. So engage! Put yourself in your target audience’s shoes when writing posts and make sure what you’re posting is interesting and newsworthy.

Myth: The only people who will interact with my Facebook page are angry ex-customers. A well-planned social media campaign will help control the negative people or spammers who post unwanted comments on your page. Although there is no way of stopping people who are going to post negative thoughts about your brand, there will also be plenty of clients that want to share their positive stories. Facebook makes it easy to remove unwanted comments and notifies you as soon as a comment is posted. These comments are helpful from a customer service standpoint because you can contact the unhappy campers who are posting and resolve the issues. Bottom line, don’t fear the negative comments; you can easily control what is seen by others on your business Facebook page.

Myth: I don’t need rules for my Facebook contest. When you’re giving away prizes, the legal ramifications can be complicated. Be sure to consult a legal professional before you begin your contest and make sure the rules are crystal clear to the players. Also, make sure to stay on top of enforcing the rules and disallow participation for any trouble makers that may arise.

Want more social media marketing tips? Check out our blog, 7 Social Media Strategies You Need to Know.

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5 More SEO Tips to Optimize Your Website or Landing Page

Last Updated On June 2nd, 2023Organic SEO, , , , ,

seotips1Last time we discussed some simple search engine optimization (SEO) tips to help get your website or landing page to the top of the search engines. Here are 5 more tips to keep in mind when optimizing your website or landing page for search engines.

1. Don’t try to trick the search engines. Search engines do not like all SEO techniques. There are some techniques that are considered “black hat” or unethical and frowned upon by search engines. Some of these techniques such as keyword stuffing, hiding text or creating doorway pages may boost your page rank quickly, but once search engines catch on, your site will be penalized and may even be blacklisted and removed from search engine indexes.

2. Compete for keyword phrases, not single keywords. This will make your site more likely to show up in the search results for the most relevant search queries. Longer keyword phrases are better to use when you’re in a highly competitive market because short one or two-word keywords are hard to rank for due to the fact that so many people are optimizing for them.

3. Design your website to be SEO-friendly. This means avoiding the use of flash and optimizing your photos. Search engines can’t read flash. Search engines read the text content of a site and can read photos and videos if you optimize them. So be sure to have plenty of keyword enhanced text with some optimized photos to add interest.

4. Fill your site with great content. This is something that will make search engines and your visitors happy. Valuable, convincing content will increase your chances of a site visitor becoming a customer. Keyword-rich, fresh content will help increase your credibility in the eyes of Google and other search engines and your site will likely be awarded with higher rankings.

5. Remember that first page placement on Google does not happen overnight. SEO takes time and it’s a trial and error process. Always track your SEO efforts in order to decide which tactics are working for your business and which aren’t. If you are unfamiliar with SEO, look into hiring a professional to help you. Just remember, high rankings take time; don’t give up!

5 SEO Tips for Your Website or Landing Page

Local Search Techniques, Local SEO, Organic SEO, , , , , , ,

Want to help boost your website or landing page to the top of Google, Yahoo! and Bing search engines? Here are some tips that you can follow in order to help your chances of being on the first page of the results.

1. Conduct keyword research. Before you even begin your search engine optimization (SEO) campaign it’s important to figure out which keywords will be best for your business. Use tools like the Google Wonder Wheel to find suggestions or consult an expert to help you find the most effective keywords.

2. Choose your links wisely. If you’re familiar with SEO, you know that the more links that point back to your website, the higher the site will be in the search rankings. However, not all links are highly effective. Only quality links will help boost your rankings. So use Alexa.com to check link popularity and page rank before you submit your link to a directory or another site that you think would be beneficial.

3. Update your site regularly. Search engines see fresh content as more relevant and therefore award it with higher rankings. This means you should update your website and listing with new content as often as possible.

4. Spy on your competition. Check out what your successful competitors are doing and do it for your own company. If they’re using certain categories in their Google Places page that seem to be beneficial, then you should add those categories to your company page. If your competitors are using Facebook and Twitter to engage their customers, you should be doing the same.

5. Use location based keywords. Using keywords like “hair salon long beach” will help people in your local area find you in the search results as well as lower the competition for certain keywords so you are more likely to be found on the first page.

Stay tuned for more quick tips on how to optimize your website or landing page for search engines.