Tag Archives: local seo strategies

This is an archive of all the posts on the Local Splash Blog that deal with specific strategies for local SEO

Bing recently added a feature that allows users to search for photos shared by Facebook friends using the search engine. This feature is an expansion of the social sidebar Bing launched in May that integrated Facebook into the search results.

socialsidebar

Bing Social Sidebar (Facebook integration)

Now friends’ photos relevant to your search query appear in the social sidebar along with other results. When a friend’s photo pops up, you are able to click on it and browse that entire photo album on Bing. The Bing Friends’ Photos landing page also allows you to see all your friends’ photos on one page (the format looks very similar to Pinterest). You can also see your own albums and photos you’re tagged in with comments and “likes” in the sidebar. Users can also comment, “like” and share the photos directly from Bing.

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Bing Friend's Photos landing page

The new Facebook photo sharing on Bing will let you keep up with your friends’ photos that you otherwise may have missed on Facebook. Does Bing’s new integration with Facebook encourage you to ditch Google as your go-to search engine?

Check out this awesome Infographic from comScore, Localeze and 15miles, “The United States of Local Search.” According to comScore, local search results are the most relevant search results and are therefore the most trusted by consumers.

Interesting takeaways:

  • 49% of local searches are conducted without a specific business in mind.
  • 60% of all local searchers use daily deals.
  • Most daily deal users return to businesses they’ve visited in the past.
  • 61% of smartphone users search for local info on-the-go with their devices
  • 49% of mobile users use apps for local searches.
  • Social media local business search has jumped 67% since 2010.

localSearchInfographic

Our new video tells the story of Ashley, the small business owner whose coffee shop is suffering due to competition from large corporations. Ashley realizes the Yellow Pages is no longer the best place for her to advertise her business. She knows that most consumers use the Internet to find information about local companies, but she doesn’t know how to begin getting her coffee shop found online. Can you relate? Find out what she did to get noticed.

Watch the video: