Tag Archives: local seo

Facebook Hits 1 Billion Users!

Last Updated On August 13th, 2014Social Media Marketing, , , , , , , ,

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One million users isn’t cool.  You know what’s cool? A billion users.

Social network, Facebook, just exceeded 1 billion users. The announcement came today from Facebook Co-founder and CEO, Mark Zuckerberg.

“Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life,” said Zuckerberg of reaching the milestone.

According to CNN, it took Facebook six years to get 500 million users. Less than two years later, the company has hit the 1 billion mark; not too bad for a company that got its start in a college dorm room.

What does Facebook have in store for the future? According to Zuckerberg, the company is focusing on improving the mobile experience of its users. Half of Facebook’s users access the site at least once a month from their mobile device and over 100 million users only log into Facebook from their mobile device. Zuckerberg says that mobile “is the future,” which is why they are focusing on perfecting the mobile Facebook application.

Are you one of Facebook’s billion users?

Top 5 Ways Local SEO Helps Small Businesses

Last Updated On August 13th, 2014Local SEO, , , , , , ,

LocalsearchLocal SEO is very beneficial to small businesses, however many have yet to claim and verify their Google+ Local, Yahoo Local and Bing Local company pages. If you are a local business that has not dipped a toe in the local search pool, here are 5 good reasons why you should.

1. You get more control over your listings.Local businesses that claim and verify their local businesses pages have more control over their information. Business owners can edit the information to ensure that it is correct, search engine optimized and appealing to potential customers. Since these pages must be verified, they are more trusted by both search engines and consumers.

2. Local businesses have an increased presence in the SERPs. The local search results are more prominent in the SERPs than ever and eyetrack studies show that people look at the local results and Map before the organic results. Local SEO can help you get more eyes on your businesses.

3. Conversion rates are higher. Conversion rates for potential customers searching for local keywords are higher than those searching for general or national keywords. When the potential customer is near the location of the business this increases the chance that they will click on and visit the business.

4. Local SEO is easy. For small businesses that don’t have a huge marketing budget, local SEO is a breath of fresh air. It’s easy to claim and verify your listings on local directories and many are completely free. The only drawback is, local SEO can be time consuming.

5. Mobile searches for businesses are often local. Instead of scouring the Yellow Pages for a local pizza place, consumers are turning to their smartphones. Local map listings are perfect for companies that want to be found by consumers on-the-go. These consumers often have a higher purchase intent and are more likely to turn into loyal customers.

Local SEO is valuable to small businesses. It can help increase their presence, gain control over their online information and attract more customers. Ready to get started with you local SEO campaign today? Call Local Splash.

Recent Google Study Shows the Importance of Mobile-Friendly Websites

Last Updated On June 2nd, 2023Local SEO, , , , , , ,

Consumers are doing more shopping and product research on mobile devices and according to a recent Google study, 75% of users prefer a mobile-friendly site, yet 96% of consumers have encountered sites that were clearly not designed for mobile. This means there is a lot of room for improvement for many business owners who have yet to go mobile. Here’s what else the study revealed.

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A mobile-friendly website can help create loyal customers.

  • 67% of mobile users say they’re more likely to buy from a site that’s mobile-friendly
  • 74% of users say they’re more likely to return to a site that’s mobile-friendly

Without a mobile-friendly website, you could be sending customers to your competitors.

  • 50% of users said that even if they like a business, they’ll use them less often if the website isn’t mobile-friendly
  • 61% of users said if they didn’t find what they were looking for immediately on a mobile site, they would move to another website

When your website isn’t mobile-friendly, it frustrates most users and can hurt your company’s reputation.

  • 52% of users said that a bad mobile experience made them less likely to engage with a company
  • 48% of users said that if a website didn’t function well on a mobile device, it made them feel like the company didn’t care about their business

This Google study makes it clear that mobile-friendly websites are a must! Start taking steps to make sure your mobile website is user-friendly today.