Tag Archives: local splash

Top SEO News: Week of May 7, 2012

Last Updated On March 14th, 2024Search Engine News, , , , , , , ,

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Only 49% of Marketers Have Integrated Social Into Brand Building
According to a recent report from Forrester Research, only 49% of marketers have fully integrated social media into their marketing strategy despite all the hype surrounded by the marketing technique. The study also revealed that 92% of marketers realize its importance, agreeing that social media has “fundamentally changed how consumers engage with brands.”

Google Analytics Adds Backlinks Tracking to Social Reports
Google Analytics Social Reports is now offering marketers a look into their link graph with backlink tracking. The new backlinks reporting displays backlink URLs, post titles and links to page analytics and activity.

Google’s April Updates: Bigger & Tiered Index, Document Ranking, Sitelink Changes & More
According to Search Engine Land, Google posted a list of 53 changes it made in April that affect search results. Read about the changes in detail here.

Google Hangouts On Air Lives Broadcasting Ability Coming to All Google+ Users
Google is in the process of launching Hangouts On Air which allows all users of the social network to broadcast their Hangouts live for the world to see. The videos will be automatically recorded and uploaded to YouTube and the user’s Google+ profile for easy sharing.

Google Webmaster Tools Cleans Up With Dashboards, New Navigation and More
Google recently announced that they have updated the Webmaster tools including an improved dashboard, a new left-hand navigation and a new home compact view. Read more about these new changes here.

AT&T Releases Its Local Insights Report – Most Popular Categories Include Restaurants and Automotive

Local SEO, , , , ,

According to AT&T’s Local Insights Report, restaurants and automotive are the most popular local search categories in online and mobile searches. Other popular categories are movie theaters, beauty services and hotels as well as real estate, finance and legal services. The top growing search categories are pharmacies, toy stores, department stores, travel agencies and shoe stores.

Mobile searches now represent over 30% of all searches across the YP Local Ad Network and mobile search will continue to grow as more people upgrade to smartphones.  The Local Insights Report found that most mobile searchers used the “click to call” option to get more information about the business where users who were searching online visited the website to further research the business.

For more details, read the full Local Insights Report.

Google Announces Its Newest Algorithm Update

Last Updated On August 13th, 2014Search Engine News, , , , ,

google logoAccording to SEO.com, Google recently announced its newest algorithm update. Matt Cuts, head of Google’s web spam team, made an announcement at SXSW during the Q&A portion of his session that Google has been working on a new algorithm that will reward websites with great content and websites rather than those that are using too many keywords or exchanging too many links. Google is working to make GoogleBot smarter and improve relevance so websites that are trying to “over optimize” won’t rule over truly great content.

Google has been stating for a long time that it prefers and wants to give higher rankings to content-rich websites. The new algorithm update, which is being referred to as “the over-optimization penalty” reflects Google’s long-term goal. So what does this mean for business owners? It means they should figure out exactly what constitutes useful and relevant content for their target audience and deliver it on their website. Producing great content that engages your target audience will help your business get on the first page of the search engine results pages (SERPs) and compete with big companies that have bigger budgets for their SEO efforts. One tip from SEO.com is to vary your content types; use video, photos, text, bulleted lists, headers to break up your paragraphs and more in order to add interest to your content. The more interesting and helpful your content, the more people will want to share, increasing your relevance and page rank.