Tag Archives: social media marketing

5 Reasons Why Your Business Needs Facebook for SEO

Local Maps SEO, Local SEO, , , ,

FacebooklogoAlthough the main reason companies decide to get on social media networks like Facebook is to engage and interact with their customers, there are other reasons why businesses should maintain a social media presence. One of these reasons is for search engine optimization (SEO) purposes. Boosting your SEO efforts will help your search engine rankings and make it easier for potential customers to find your business rather than your competitors. Here are 5 reasons why your business needs a Facebook page for SEO.

1. Google and Bing crawl and index Facebook pages and comments. This means when people search for keywords that you use on your page, your page will be more likely to show up high in the search results.

2. When people “like” your content on Facebook and share it with others, it makes your page seem more relevant to the search engines. This means you’re more likely to appear high in the rankings. People who “like” your page can also be considered new leads or contacts.

3. Your Facebook presence adds quality backlinks to your website. The more backlinks that lead to your website the higher your business will climb in the rankings.

4. With 800 million users, Facebook is likely a place where your target audience spends time. This means you must have a presence on the social network in order to connect directly with your customers and potential customers.

5. Facebook is easily accessed on mobile devices which gives your customers and potential customers access to your content and keeps your brand in front of their eyes no matter where they are.

Facebook Releases Timeline for Brands

Last Updated On August 13th, 2014Social Media Marketing, , , , , ,

Starting March 30, all Facebook brand pages will be transformed into Facebook Timeline pages. The layout of the page will completely change once Timeline is enabled and it may take some time for you to get used to the look of your new page. However, just because the new Timeline is unfamiliar doesn’t mean it’s bad. In fact it’s going to be more aesthetically pleasing and will still give you the same opportunities to interact and engage your fans.

Cover image: One feature of the new Timeline is the cover photo. This is a large image featured at the top of the page. Businesses should use this image to feature something particularly captivating or a special they want to promote because it’s the first thing people will see when they visit your Timeline. Businesses can change this photo often in order to promote weekly deals or monthly contests.

History: Timeline is just that, a timeline that lays out posts the company has made in a vertical line format with events on either side of the line, one on top of the other. Timeline allows you to display company events that happened before Facebook was even created. You can go through your company’s history and mark milestones like when your company was founded, when it reached a certain number of employees, when your CEO was appointed, etc. This adds a personal touch to your company’s Timeline that fans appreciate. Timeline is meant to make Facebook more personal and when you get personal with your fans it encourages loyalty and trust.

Map: Timeline allows you to feature a map of your business location. You have the option to display the map or hide it so if people come into your business location, it’s best to display it. If you’re a business that primarily goes to your customers, it may be best to hide the map on your Timeline.

From now until March 30, you can preview your Timeline and publish it if you’re ready for the change now. Take this time to make sure all your business information is updated, figure out what you’re going to use for your cover photo and start mapping out what company milestones to include on your Timeline so you’re ready when it’s activated in a few days.

Facebooktimelineforbrands

The Value of Pinterest to Your Brand

Last Updated On August 13th, 2014Local SEO, Social Media Marketing, , , ,

Pinterest logoPinterest is a new social network that has really taken off within the past few months. The visual site allows people to “pin” photos and videos they like onto their boards. Many people use these boards to plan events like a party or a wedding, but recently people have begun to create boards just for fun. Users can follow friends’ boards on the site and “repin” photos or videos from friends’ boards to their own as well as “like” photos and videos. Pinterest is now connected with Facebook so your Facebook friends can see what you are pinning.

Pinterest may seem useless to companies that aren’t centered around visuals, however you don’t need to be a photographer or designer to use this new social network for your advantage. Infographics and videos are also allowed on Pinterest and there are many advantages to pinning for your company.

• Photos are more popular than articles. Photos catch the eye of Web users much faster than the words in an article and are often added to articles for that very reason. Infographics are very successful in particular because they provide factual information without resorting to the usual blocks of text. Many people are visual learners and a graphic simply explains the point faster than an article. Pinterest is a great place to display your Infographics and videos and allow others to learn and share information about your industry and company.

• Pinterest will help your SEO efforts. Every photo or video that is pinned links back to the website where it’s originally from. This helps build your link juice with inbound links and will drive traffic to your website.

• Build connections with your target audience. Like any other social media network, Pinterest gives brands a platform to share and interact directly with their target audience. Sharing interesting and visually captivating photos and videos will encourage your followers to repin and share with others.

• Pinterest allows users to target which topics they’re interested in. This means the people who are seeing your photos and videos are more likely to be interested in your company. Since everything you pin links back to your website, you could find potential customers on Pinterest.

So what are you waiting for? Ask for an invite to Pinterest and start pinning for your brand. You’ll start engaging a whole new audience and boost your SEO efforts.