All posts by drodecker

Top SEO News: Week of March 5, 2012

Last Updated On March 6th, 2025Search Engine News, , , , ,

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Google is Watching You (Or Not): New Privacy Policy Takes Effect Today
Google’s new privacy policy is now in effect. Google states that the new policy will “simplify privacy across Google’s many properties and make it possible for the company to build a range of new products and services for consumers, including on mobile.” Read more details here.

Localeze/15miles Fifth Annual comScore Local Search Usage Study Reveals SoLoMo Revolution Has Taken Over
According to a recent study, social, local and mobile (SoLoMo) is currently dominating the search marketplace. Read more about the study here.

Bing Testing New, Google-y Local Search Results
Bing’s new display for local search results looks very similar to Google’s local search results. Compare the two, read the full article here.

comScore Releases January 2012 U.S. Search Engine Rankings
comScore, a leader in measuring the digital world, released its monthly analysis of search. View the findings of the study here.

Foursquare Co-founder Naveen Selvadurai is Checking Out
Naveen Selvadurai, the co-founder of the social network, Foursquare recently announced that he will be leaving the company to pursue new projects.

Google’s Block Sites Feature Allows PPC Results Blocking

Last Updated On August 13th, 2014Local SEO, PPC Advertising, SEO News, , , , ,

According to Search Engine Land, Google now allows users to block pay-per-click (PPC) ads from certain companies from showing up in their search results. This “block sites” feature was added in November and works whether you are signed in or signed out of your Google account.

The block sites feature used to allow users to block sites from both the web search results and the PPC results. However with the release of Search Plus Your World, the ability to block sites went away and hasn’t come back. Users can still block PPC ads from certain sites from showing up in their search results, which can definitely impair their paid marketing efforts. This is just another reason why focusing on the local search results is important. Users cannot block your business information from showing up there, which means you still have the chance to put your business in front of your ideal target audience, potential customers searching for your business in your area.

Local Splash can get your business on the first page of Google, check out our services here.

blockedads

Facebook Releases Timeline for Brands

Last Updated On August 13th, 2014Social Media Marketing, , , , , ,

Starting March 30, all Facebook brand pages will be transformed into Facebook Timeline pages. The layout of the page will completely change once Timeline is enabled and it may take some time for you to get used to the look of your new page. However, just because the new Timeline is unfamiliar doesn’t mean it’s bad. In fact it’s going to be more aesthetically pleasing and will still give you the same opportunities to interact and engage your fans.

Cover image: One feature of the new Timeline is the cover photo. This is a large image featured at the top of the page. Businesses should use this image to feature something particularly captivating or a special they want to promote because it’s the first thing people will see when they visit your Timeline. Businesses can change this photo often in order to promote weekly deals or monthly contests.

History: Timeline is just that, a timeline that lays out posts the company has made in a vertical line format with events on either side of the line, one on top of the other. Timeline allows you to display company events that happened before Facebook was even created. You can go through your company’s history and mark milestones like when your company was founded, when it reached a certain number of employees, when your CEO was appointed, etc. This adds a personal touch to your company’s Timeline that fans appreciate. Timeline is meant to make Facebook more personal and when you get personal with your fans it encourages loyalty and trust.

Map: Timeline allows you to feature a map of your business location. You have the option to display the map or hide it so if people come into your business location, it’s best to display it. If you’re a business that primarily goes to your customers, it may be best to hide the map on your Timeline.

From now until March 30, you can preview your Timeline and publish it if you’re ready for the change now. Take this time to make sure all your business information is updated, figure out what you’re going to use for your cover photo and start mapping out what company milestones to include on your Timeline so you’re ready when it’s activated in a few days.

facebooktimelineforbrands