According to Brafton news, a recent report from xAD stated that over half of local mobile search clicks result in calls directly to the business. The study’s results showed that people searching for businesses in their local area are very likely to purchase and a solid local presence online will allow them to find a business’s information easily and quickly.
Local search has a 7% click-through rate compared to display ads that have a .6% click-through rate. According to the study over 37% of people who click the links end up calling the business, requesting more information about the business, searching for directions or taking another action.
A local SEO campaign can help your local business make a prominent presence in the local listings so your customers will be able to find you. More online exposure means more phone calls to your business, so check out Local Splash’s local SEO services today.
According to the “Mobile Audience Insights Report,” recently published by JiWire, about 80% of consumers want the ads on their mobile smartphones to be relevant to their location. The report also shows that about 75% of the consumers who have seen location-targeted ads on their mobile devices have taken some kind of action after viewing it. Thirty-one percent of consumers clicked on the locally-targeted ad, 21% searched for the business’s location closest to them and 21% researched the brand further after seeing the mobile advertisement.