Recent Google Study Shows the Importance of Mobile-Friendly Websites

Last Updated On June 2nd, 2023Local SEO, , , , , , ,

Consumers are doing more shopping and product research on mobile devices and according to a recent Google study, 75% of users prefer a mobile-friendly site, yet 96% of consumers have encountered sites that were clearly not designed for mobile. This means there is a lot of room for improvement for many business owners who have yet to go mobile. Here’s what else the study revealed.

mobilemarketinggooglestudy

A mobile-friendly website can help create loyal customers.

  • 67% of mobile users say they’re more likely to buy from a site that’s mobile-friendly
  • 74% of users say they’re more likely to return to a site that’s mobile-friendly

Without a mobile-friendly website, you could be sending customers to your competitors.

  • 50% of users said that even if they like a business, they’ll use them less often if the website isn’t mobile-friendly
  • 61% of users said if they didn’t find what they were looking for immediately on a mobile site, they would move to another website

When your website isn’t mobile-friendly, it frustrates most users and can hurt your company’s reputation.

  • 52% of users said that a bad mobile experience made them less likely to engage with a company
  • 48% of users said that if a website didn’t function well on a mobile device, it made them feel like the company didn’t care about their business

This Google study makes it clear that mobile-friendly websites are a must! Start taking steps to make sure your mobile website is user-friendly today.

Local Splash Participates in the Walk to End Alzheimer’s at Angel Stadium

Local SEO, , , , , , ,

Local Splash recently participated in the Alzheimer’s Association of Orange County’s Walk to End Alzheimer’s event at Angel Stadium of Anaheim. The event was the first of 5 Alzheimer Walks in Orange County and raised over $100,000 for the cause.

Watch our video of the Walk to End Alzheimer’s event at Angel Stadium!

Check out our photos from the event on our Facebook page!

Explore Inside Businesses with New Feature in Google Streetview

Last Updated On June 2nd, 2023Local Maps SEO, , , , , , ,

seeinsidebusinesses

According to CNet.com, Google recently introduced a new feature that allows users to see inside businesses before visiting them. Panoramic photos shared by businesses on their Google+ Local page allow users to take a virtual trip inside the location so they know what to expect when they visit it.

To see the panoramic photos, you must zoom in toward street level on Map. Then click, drag and drop the orange figure (known as Pegman) on the portion of the Map you want to see. Once your Pegman has been dropped, you will see orange dots indicating businesses that have submitted panoramas to Google. According to the article, thousands of local businesses have done this already. If you drop the Pegman on top of one of the dots, the panorama will open and you can click and drag to explore inside the location.

If you are a local business owner who is thinking of submitting panoramic photos of your business, to services like Panaramio remember to optimize them with geo-targeted keywords for Google first to help with your local SEO efforts. Photo optimization is a perfect fit to highlight business listings on Google Maps and Google Plus.

Fun Fact: In addition to being able to see inside business locations, Google Streetview includes the inside of the White House and many museums!