Twitter to Launch Advertising Campaigns for Small Businesses

Last Updated On March 6th, 2025Social Media Marketing, ,

twitteradvertisingAccording to the Twitter blog, starting in late March,Twitter will be introducing a new advertising offering for small businesses that will help them grow their businesses through the use of Promoted Tweets and Promoted Accounts.

Twitter partnered with American Express in order to make it simple for small businesses to advertise on Twitter. American Express card members based in the U.S. will also be able to try the new advertising platform before anyone else and American Express will even give $100 in free advertising to the first 10,000 businesses to sign up.

According to the blog, “successful small business owners intuitively know how to build meaningful relationships with their customers. They were the first to use Twitter to talk with consumers in real time and their creativity demonstrated Twitter’s potential as a marketing platform.”

As a small business owner, will you take advantage of the new Twitter marketing offerings next month?

4 Keyword Research Don’ts to Avoid

Local SEO, , , , , ,

keywordresearchConducting keyword research is one of the first things you do in order to help boost your SEO and encourage higher rankings in the SERPs (search engine results pages). There are many techniques to follow when researching which keywords would be best for you to optimize for. However there are also a few pitfalls to avoid. Before you start your research, make sure to stay away from these three keyword research don’ts.

1. Don’t forget about your competition. Although it’s important to target popular keywords, it’s also important to consider how many other businesses are also competing for that keyword. The more competition, the harder it will be for you to rank for a particular keyword. Use the Google Adwords keyword tool to try to find keywords that are being searched for but aren’t being targeted by a lot of businesses.

2. Don’t target only single-word keywords. Single-word keywords (i.e. restaurant) are extremely competitive and not specific enough. People commonly type in longer keyword phrases (i.e. Mexican restaurant Santa Ana CA) when searching, so instead of going after the highly competitive single-word keywords, try a long-tail keyword to help target your audience more precisely.

3. Don’t forget to track and analyze your results. If you’re not tracking and analyzing the results you’re getting with the current keywords you’re optimizing for, you’ll never know whether they are working. Use Google Analytics to track results and figure out which keywords are sending users to your site so you can continue to optimize for the ones that are working and find new keywords to add to your list.

How to Use Social Media to Build Your Email and SMS Lists

Last Updated On August 13th, 2014Local SEO, Social Media Marketing, , ,

email marketingSocial media is a great way for your business to connect directly with your customers in a more laid-back setting. This makes it a great tool for building your email and SMS lists. Here are a few tips from Marketing Profs that will help you improve your lists with social media.

1. Use a web form on your Facebook. Dedicate a tab on your Facebook page to a web form that people can complete to join your email or SMS lists. You can tweet the link to the form from your Twitter account to reach a whole new group of followers.

2. Have your fans text for a coupon or other promotion. Ask your fans to text you to receive a coupon or enter a contest and in return, as that they join your SMS or email list. Make sure you let them know that they can unsubscribe any time.

3. Promote your Facebook and Twitter pages in your store, on your website and in your online and offline advertising. Once your customers and potential customers fan or follow your business on social media, you’ll be able to connect with them, engage them and offer them coupons and offers and ask them to subscribe to your email or SMS list in return.

Once you build your email and SMS lists, be sure to offer information your target audience would be interested in. Teach them something and let them know why your product or service will make their life easier, save them money or entertain them and you will minimize unsubscribes and be on the way to creating more advocates for your brand.