Category Archives: Search Engine News

Google driverless vehicleGoogle, the global technology pioneer, is turning fiction into reality once again. This can be recently seen with “Autonomous Vehicles,” better known as driverless vehicles.

Since their announcement in 2010, Google has been hard at work perfecting this innovative automobile, a Toyota Prius which, according to Google, utilizes “video cameras, radar sensors and a laser range finder to ‘see’ other traffic as well as detailed maps.” This generously goes beyond the currently marketed ‘self-park’ cars such as the Lexus LS 460.

CNN covered a demonstration of this new vehicle’s performance with its test participant being a blind man sitting at the wheel of the car. While the car performed a series of everyday navigations, the man jokingly displayed his arms in the air saying, “Look, Ma– no hands!” as the Prius drove itself down a highway and even into a Del Taco drive-through.

This automotive creation is not just for boasting rights. Google is striving to make the roads safe and cars more efficient in today’s society. According to Google’s official blog, the self-driving vehicle project will “try to help prevent traffic accidents, free up people’s time and reduce carbon emissions.”

With 1.2 million annual deaths due to road accidents, the safety of the citizens are at risk each day. Factoring out the human driver from this number could have the potential to significantly reduce this number, giving both passengers and pedestrians peace of mind.

Google is “optimistic about technology’s ability to advance society.” This would also include the benefit of more efficient and attainable car sharing with the concept of the “highway trains of tomorrow.” Just imagine all the productive ways you could spend your valuable time!

Even with Google still in its experimental stages, it can seem as though the futuristic ‘Jetson’s’ lifestyle is little more than a generation away. But for now, Google is steering us towards the future– literally.

See video coverage of the Google demonstration here.

Check out Google’s 2010 driverless car announcement here.

Local search marketingSearch Engine Land recently conducted a study dealing with local search and posted its findings online. The survey was centered around four questions that were asked to determine which types of local businesses searchers look for online and the importance of reputation for different businesses. The four questions asked to participants were as follows:

  1. Which types of local businesses have you searched for via the Internet (in the last 12 months)?
  2. Which types of local business have you read online reviews for (in the last 12 months)?
  3. For which types of business does reputation matter the most?
  4. Which ‘reputation trait’ is most important to you when selecting a local business?

According to the study, the most searched for type of business was Restaurants/Cafes (57%). Other popular categories were Hotels/B&B/Guest House (35%), General Shops (35%), Clothes Shops (34%) and Dentists/Doctors (27%).

The type of local businesses consumers most read reviews about is Restaurants/Cafes (46%). The second is Doctors/Dentists (21%). The analysis of this states that consumers turn to the Internet for finding and researching local businesses when they need their services. Having positive reviews gives local businesses a chance to stand out from their competitors and get the attention of their potential customers when it matters most.

Reputation matters most to consumers when choosing Restaurants/Cafes (32%), Doctors/Dentists (27%) and Tradesmen (23%). The results of the survey show that reputation does matter and it affects all businesses. Online reviews continue to increase in importance and as that happens, the reputation of certain types of businesses becomes a more important factor in the purchasing decision.

The study found that the most important ‘reputation trait’ is reliability (64%). The second most important trait is good value (44%). Consumers seem to be less concerned with traits like courtesy (7%), friendly service (9%) and ‘localness’ (7%).

To read the study in more detail, visit SearchEngineLand.com.

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Only 49% of Marketers Have Integrated Social Into Brand Building
According to a recent report from Forrester Research, only 49% of marketers have fully integrated social media into their marketing strategy despite all the hype surrounded by the marketing technique. The study also revealed that 92% of marketers realize its importance, agreeing that social media has “fundamentally changed how consumers engage with brands.”

Google Analytics Adds Backlinks Tracking to Social Reports
Google Analytics Social Reports is now offering marketers a look into their link graph with backlink tracking. The new backlinks reporting displays backlink URLs, post titles and links to page analytics and activity.

Google’s April Updates: Bigger & Tiered Index, Document Ranking, Sitelink Changes & More
According to Search Engine Land, Google posted a list of 53 changes it made in April that affect search results. Read about the changes in detail here.

Google Hangouts On Air Lives Broadcasting Ability Coming to All Google+ Users
Google is in the process of launching Hangouts On Air which allows all users of the social network to broadcast their Hangouts live for the world to see. The videos will be automatically recorded and uploaded to YouTube and the user’s Google+ profile for easy sharing.

Google Webmaster Tools Cleans Up With Dashboards, New Navigation and More
Google recently announced that they have updated the Webmaster tools including an improved dashboard, a new left-hand navigation and a new home compact view. Read more about these new changes here.