Category Archives: Social Media Marketing

If you’re a B2B company and you haven’t dipped a toe in the social media pool yet, one great place to start is blogging. Blogging not only shows your company’s personality and sets it apart from other businesses, but it can also provide keyword-rich content to the search engines in order to boost your website’s page rank. Want to create an awesome blog for your company? Follow these 5 tips for B2B blogging.

1. Blog from your website. Blogging from your own domain is more search engine friendly because it provides regularly updated content for your website. Search engines are more likely to come back and index your site when the content is fresh, which means higher rankings for you.

2. Use keywords in your blog titles. Figure out keywords that potential readers may use to find your blog post and use them in the title and sprinkled throughout the body of your blog. This will make your posts more searchable and will help your blog and website rank higher in the search engines.

3. Provide quality information that is interesting and educational. Making sure your readers will be interested and will benefit from your blog post ensures that they’re more likely to share it with others. They’re also more likely to come back and read more posts in the future. As they’re reading your blogs, they’ll build more trust and loyalty toward your company and will be more likely to do business with you in the future.

4. Break up the text in your posts. People don’t usually read online, they scan. People will scan through the different headlines of a blog post and read the parts that seem most interesting to them. When you’re writing your blogs, make sure to break up the text with headlines as you to separate and organize ideas, rather than typing one post in one long paragraph.

5. End each post with a Call to Action. Does your company offer a service similar to what you’re blogging about? Are you writing about a specific event, promotion or company announcement? Let your readers know what your company can do for them with a short Call to Action sentence at the end of your post.

Negative reviews on Google are a problem many local business owners face. Want to know how to remove your negative reviews? This tutorial will show you how to minimize bad reviews as well as how to gain positive reviews from your happy customers.

Key takeaways:

Customers are expecting a good experience when they’re paying for your product or service. You must go above and beyond to exceed their expectations – this will encourage them to leave a positive review.

You cannot get rid of a bad review. You can make the bad review obsolete and you can change the reviewer’s opinion.

Gaining more positive reviews on Google will push the bad reviews down and make them harder to find.

Offer your customers a discount or other promotion for leaving you an online review. Advertise this discount on the back of your business cards along with instructions of how to leave a review. Or collect your clients’ names and email addresses and send them an email including the coupon and instructions on how to leave a review.

Become familiar with review sites and the process of leaving a review in order to better instruct others how to do it.

Facebook is currently broadcasting an online boot camp on its Facebook Marketing Solutions page to help teach others about using the social network for marketing purposes. One topic Facebook covered was how to be successful using Facebook Ads. Here are some key takeaway tips from the presentation:

1. Define your strategy. Figure out what you want to achieve with Facebook advertising. Do you want to drive more sales or increase your Facebook page’s fan base? Define specific goals before you begin writing your ads.

2. Create compelling Facebook ads. Write multiple versions of the same ad and target the same audience. Then use Facebook Reporting and Analytics to figure out which ad is performing best and use that as your primary ad. When you’re creating content, keep in mind that people love offers and promotions. Also, it’s important to always include a call to action and a sense of urgency. Let the viewers know that this offer isn’t going to stick around forever; they need to act now!

3. Use Page Post ads. These new Facebook ads help you reach your fans and their friends. There are many types of Page Post ads including status updates, links, questions, photos, videos, etc. Using Page Post ads you can target posts to your fans and friends of fans (potential new fans).

4. Choose an engaging image for your ad. Ads with photos that show actual people using your product or service have been more successful than ads without an engaging photo.

5. Check the results of your ad every couple days. To be sure that your ad is performing, checking your ad every few days is a smart move. If you notice that your ad isn’t getting a lot of impressions or clicks, you may want to freshen up your content.

Follow these Facebook advertising tips and you’ll be engaging your target audience on the social network in no time. For more Facebook marketing tips, watch the Marketing Talks and Bootcamp on the Facebook Marketing Solutions page.