Category Archives: Social Media Marketing

How to Use Social Media to Build Your Email and SMS Lists

Last Updated On August 13th, 2014Local SEO, Social Media Marketing, , ,

Email marketingSocial media is a great way for your business to connect directly with your customers in a more laid-back setting. This makes it a great tool for building your email and SMS lists. Here are a few tips from Marketing Profs that will help you improve your lists with social media.

1. Use a web form on your Facebook. Dedicate a tab on your Facebook page to a web form that people can complete to join your email or SMS lists. You can tweet the link to the form from your Twitter account to reach a whole new group of followers.

2. Have your fans text for a coupon or other promotion. Ask your fans to text you to receive a coupon or enter a contest and in return, as that they join your SMS or email list. Make sure you let them know that they can unsubscribe any time.

3. Promote your Facebook and Twitter pages in your store, on your website and in your online and offline advertising. Once your customers and potential customers fan or follow your business on social media, you’ll be able to connect with them, engage them and offer them coupons and offers and ask them to subscribe to your email or SMS list in return.

Once you build your email and SMS lists, be sure to offer information your target audience would be interested in. Teach them something and let them know why your product or service will make their life easier, save them money or entertain them and you will minimize unsubscribes and be on the way to creating more advocates for your brand.

Use Twitter to Help Your SEO Efforts

Social Media Marketing, ,

Twitter iconSearch engines are currently using information from social media sites for ranking purposes and Twitter is one of the most powerful social networks to utilize when trying to increase your SEO efforts. Here are three key ways to boost SEO with Twitter from MarketingProfs.

1. Pick an SEO-friendly Twitter name. When you set up a Twitter account, you’re asked to give your real name or the name of your company as well as provide a screen name. When you’re figuring out what to use here, think about what your customers will search for to find you. Using your real company name as your Twitter screen name is the best idea. If your company name is too long, use abbreviations but keep the most relevant, important word unabbreviated.

2. Always include a link. Although Twitter links don’t hold any special SEO purpose, they do send users to your website and encourage additional research using search engines.

3. Use keywords in your tweets. When you’re tweeting on behalf of your company it’s important to keep your content professional, meaning you should leave personal observations out of it. Also use hash tags (#) with keywords so Twitter users will be able to search and find your content.

When you’re tweeting, it’s important to put yourself in your target audience’s shoes. What is interesting to them? What keywords will they search for to find your content? Which pages will they find most helpful or intriguing on your website? Take all of these things into consideration and you’ll be able to help your search rankings rise one tweet at a time.

5 Great Social Media Marketing Tips from 2011

Last Updated On March 14th, 2024Social Media Marketing,

SocialmediamarketingHubspot recently posted an article “30 Brilliant Social Media Marketing Tips From 2011.” The article compiled a list of the best social media marketing tips that came out of this year that can also be used to help your marketing campaign in 2012. Here’s our top 5 favorite tips from the article.

  1. If you’re building an online community, show your followers that you appreciate their contributions. Ask them for feedback, offer them special discounts or prizes and thank them for participating. (Source: Social Media Today)
  2. Consider the timing of your social media posts. If you’re posting in the morning but your audience doesn’t get on Facebook or Twitter until night time, your post will get lost in a sea of status updates and go unnoticed. (Source: Search Engine Optimization Journal)
  3. Here are three universal content ideas that never fail: teach your audience how to do something, express a new opinion, create an awesome new list. (Source: Social Fresh)
  4. Use social media to get to know your customer better. Ask them how they heard about you to get a sense of what channels people use to learn more about you. (Source: Mashable)
  5. Write blog content for your target audience, which isn’t necessarily you. Blog about things your readers what to know about. (Source: Mark Suster)

Want more great social media marketing tips from 2011? Read the full article here.