Tag Archives: local search engine optimization

Top SEO News: Week of March 5, 2012

Last Updated On March 14th, 2024Search Engine News, , , , ,

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Google is Watching You (Or Not): New Privacy Policy Takes Effect Today
Google’s new privacy policy is now in effect. Google states that the new policy will “simplify privacy across Google’s many properties and make it possible for the company to build a range of new products and services for consumers, including on mobile.” Read more details here.

Localeze/15miles Fifth Annual comScore Local Search Usage Study Reveals SoLoMo Revolution Has Taken Over
According to a recent study, social, local and mobile (SoLoMo) is currently dominating the search marketplace. Read more about the study here.

Bing Testing New, Google-y Local Search Results
Bing’s new display for local search results looks very similar to Google’s local search results. Compare the two, read the full article here.

comScore Releases January 2012 U.S. Search Engine Rankings
comScore, a leader in measuring the digital world, released its monthly analysis of search. View the findings of the study here.

Foursquare Co-founder Naveen Selvadurai is Checking Out
Naveen Selvadurai, the co-founder of the social network, Foursquare recently announced that he will be leaving the company to pursue new projects.

How to Use Social Media to Build Your Email and SMS Lists

Last Updated On August 13th, 2014Local SEO, Social Media Marketing, , ,

Email marketingSocial media is a great way for your business to connect directly with your customers in a more laid-back setting. This makes it a great tool for building your email and SMS lists. Here are a few tips from Marketing Profs that will help you improve your lists with social media.

1. Use a web form on your Facebook. Dedicate a tab on your Facebook page to a web form that people can complete to join your email or SMS lists. You can tweet the link to the form from your Twitter account to reach a whole new group of followers.

2. Have your fans text for a coupon or other promotion. Ask your fans to text you to receive a coupon or enter a contest and in return, as that they join your SMS or email list. Make sure you let them know that they can unsubscribe any time.

3. Promote your Facebook and Twitter pages in your store, on your website and in your online and offline advertising. Once your customers and potential customers fan or follow your business on social media, you’ll be able to connect with them, engage them and offer them coupons and offers and ask them to subscribe to your email or SMS list in return.

Once you build your email and SMS lists, be sure to offer information your target audience would be interested in. Teach them something and let them know why your product or service will make their life easier, save them money or entertain them and you will minimize unsubscribes and be on the way to creating more advocates for your brand.

Google Gets Personal with New Search Changes

Local SEO, Search Engine News, SEO News, , , , ,

Google recently announced an update called “Search, plus Your World,” that incorporates your personal data from the Google+ social network and the public Internet in the search results it shows its users.

According to Google’s official blog, Googe is “transforming Google into a search engine that understands not only content but also people and relationships.”

The new features of Search, plus Your World include:

1. Personal Results that let you find information that’s customized just for you like Google+ photos and posts from you and your friends.
2. Profiles in Search that help you quickly find the people you know as well as the people you don’t know but may want to follow.
3. People and Pages that help you find Google+ pages and profiles related to a certain subject or interest and follow them quickly and easily.

Search Engine Land’s Danny Sullivan is calling this recent Google change “their most radical transformation ever.” What do you think about the new Google Search plus Your World?