Tag Archives: local search engine optimization

Local Search Pioneer, WebVisible, Shuts Down

Local SEO, SEO News, , ,

Local Internet advertising company, WebVisible—one of the first companies that focused on Local Search–recently announced that the company is shutting down. According to an email, which was sent to all the WebVisible employees, the company found itself in a debt load that was too much to overcome. Silicon Valley Bank foreclosed on its loan to the company and will be taking its assets and collecting all remaining payments. The employees of the company were informed of this on December 27, 2011, the last official day of operation for WebVisible.

According to Crunchbase, WebVisible, a leading name in local online advertising, was based in Southern California. Its advertising products were powered by its Geneva software, which bought advertising space across a variety of media to make sure customers (mainly small businesses) received effective local targeting advertising.

If you were a WebVisible customer and are looking for a company to take over your Local Search initiatives, Local Splash can assist. Local Splash can pick up where WebVisible left off, using our proprietary technology to get your local business found on the first page of the top search engines, Google, Yahoo! and Bing. Local Splash puts an emphasis on local search, which is more cost effective when compared to local PPC, WebVisible’s concentration. Learn more about our services here and call today to speak to one of our dedicated customer service team members to help you make the transition to Local Splash. Don’t wait; make sure your business continues to be found by potential customers online today.

5 Tips for Great B2B Blogging

Last Updated On August 13th, 2014Local SEO, Social Media Marketing, , , , , ,

BlogIf you’re a B2B company and you haven’t dipped a toe in the social media pool yet, one great place to start is blogging. Blogging not only shows your company’s personality and sets it apart from other businesses, but it can also provide keyword-rich content to the search engines in order to boost your website’s page rank. Want to create an awesome blog for your company? Follow these 5 tips for B2B blogging.

1. Blog from your website. Blogging from your own domain is more search engine friendly because it provides regularly updated content for your website. Search engines are more likely to come back and index your site when the content is fresh, which means higher rankings for you.

2. Use keywords in your blog titles. Figure out keywords that potential readers may use to find your blog post and use them in the title and sprinkled throughout the body of your blog. This will make your posts more searchable and will help your blog and website rank higher in the search engines.

3. Provide quality information that is interesting and educational. Making sure your readers will be interested and will benefit from your blog post ensures that they’re more likely to share it with others. They’re also more likely to come back and read more posts in the future. As they’re reading your blogs, they’ll build more trust and loyalty toward your company and will be more likely to do business with you in the future.

4. Break up the text in your posts. People don’t usually read online, they scan. People will scan through the different headlines of a blog post and read the parts that seem most interesting to them. When you’re writing your blogs, make sure to break up the text with headlines as you to separate and organize ideas, rather than typing one post in one long paragraph.

5. End each post with a Call to Action. Does your company offer a service similar to what you’re blogging about? Are you writing about a specific event, promotion or company announcement? Let your readers know what your company can do for them with a short Call to Action sentence at the end of your post.

4 SEO Practices You Should Be Following Now

Last Updated On August 13th, 2014Organic SEO, ,

Searchengineoptimization1With so much competition on the Internet today, companies need to make sure they’re using the best search engine optimization (SEO) tactics possible in order to pull ahead of the rest. The world of SEO is constantly changing, which means it’s important to keep up with the latest techniques. Here are 5 of the best SEO practices you should be carrying out for your company today.

1. Concentrate on local SEO. Many Google searches performed today include Google Places listings and according to recent eye track studies, people are looking at them first. If you are a local business owner, it’s important for your business to show up in the local listings and Maps results. Increase your chances by claiming your Google Places page, optimizing it and encouraging your customers to leave reviews on it.

2. Choose the right keywords. When you’re choosing which keywords to optimize for, make sure you’re thinking about what actual people would search for. People turn to search engines because they have a question. Do your best to guess what those people would be searching for and optimize for those keyword phrases. Be sure to include some long tail keywords (longer keyword phrases), because they are less competitive, meaning you’ll be more likely to rank on the first page of the results when users search for that query.

3. Concentrate on winning content, to naturally gain high quality links. The more links that lead back to your website or blog, the better rankings it will receive. Google can spot paid and spam links so be sure to only pursue high quality link backs in order to receive higher rankings.

4. Integrate search and social media. Social media networks are now highly influencing search results. Concentrate on getting Facebook “likes,” Twitter “retweets” and Google +1’s in order to boost your rankings. Make your content interesting and entertaining to encourage others to share it.