Tag Archives: local search engine optimization

Start Mobile Marketing Today with These Tips

Last Updated On June 27th, 2024Local SEO, Mobile Ads, , ,

GooglemapsonphonesMobile marketing is quickly becoming a large part of local SEO because consumers are using their mobile phones to search for businesses close to their current location. Mobile search has allowed consumers to find local businesses that are nearest to them while they’re on the go, which is why local SEO and mobile search are becoming so important. Here are some tips from MSNBC to help you begin mobile marketing for your company today.

1. Use location-based applications. Many consumers are using free mobile applications (apps) to find the businesses they need, in their location while they’re on-the-move. These apps like Foursquare, Google Places, Yelp and Merchant Circle are also local directories. It’s important to make sure your business is found in these directories so they can be found on mobile devices. Go online and create or claim your business listing. Then optimize it and ask current customers to leave a review. This will help ensure people see your business when using these apps for search.

2. Make sure your website is mobile-device-friendly. Test your website on an iPhone, Android, BlackBerry, iPad and other popular mobile devices to see how it appears. If it doesn’t look right, don’t worry, there’s plenty of tools that you can use to create a mobile-friendly site. Try Mobify or Wirenode.

3. Make your own mobile app. This is a great way to connect with your consumers as well as drive sales through real-time promotions and local marketing. Mobile apps can also be used to enhance customer service by answering frequently asked questions, or for entertainment such as a game. Its up to you to decide how you can best incorporate your mobile application into your business plan.

Ready to get started with mobile marketing? Local Splash can help. Learn more about our local SEO and mobile marketing services here.

Top News: Week of September 12, 2011

Last Updated On March 14th, 2024Local SEO, SEO News, , , ,

Check out the top SEO, search engine and Internet marketing industry news stories from around the Web this week.

Carol Bartz Resigns from Yahoo Board of Directors
Former Yahoo! CEO, Carol Bartz, has stepped down from her position on the Board of Directors.

Hacked NBC News Twitter Account Issues False Reports of Ground Zero Place Crash
The NBC news Twitter account was hacked and reported false information about a plane crash at Ground Zero in New York. Twitter has suspended the account that hacked the site and is continuing to look into the situation.

One Year Later, Bing-Powered Search Takes 4% Market Share from Google
The Bing-Yahoo! combo has gained a little more than 4% marketing share in the U.S. Google has dropped 6% during this time.

Photo Courtesy Of Mashable.com

YouTube Founders Aim to Revamp a Site for Link Sharing
The Internet masterminds behind YouTube have begun a new project, revamping social bookmarking site, Delicious.

How Social Media Affects Content Relevance in Search
Information from social media networks is being integrated in the search results more and more as time passes. This could be good news for small companies hoping to achieve visibility in search engines.

5 SEO Tips for Your Website or Landing Page

Local Search Techniques, Local SEO, Organic SEO, , , , , , ,

Want to help boost your website or landing page to the top of Google, Yahoo! and Bing search engines? Here are some tips that you can follow in order to help your chances of being on the first page of the results.

1. Conduct keyword research. Before you even begin your search engine optimization (SEO) campaign it’s important to figure out which keywords will be best for your business. Use tools like the Google Wonder Wheel to find suggestions or consult an expert to help you find the most effective keywords.

2. Choose your links wisely. If you’re familiar with SEO, you know that the more links that point back to your website, the higher the site will be in the search rankings. However, not all links are highly effective. Only quality links will help boost your rankings. So use Alexa.com to check link popularity and page rank before you submit your link to a directory or another site that you think would be beneficial.

3. Update your site regularly. Search engines see fresh content as more relevant and therefore award it with higher rankings. This means you should update your website and listing with new content as often as possible.

4. Spy on your competition. Check out what your successful competitors are doing and do it for your own company. If they’re using certain categories in their Google Places page that seem to be beneficial, then you should add those categories to your company page. If your competitors are using Facebook and Twitter to engage their customers, you should be doing the same.

5. Use location based keywords. Using keywords like “hair salon long beach” will help people in your local area find you in the search results as well as lower the competition for certain keywords so you are more likely to be found on the first page.

Stay tuned for more quick tips on how to optimize your website or landing page for search engines.