Tag Archives: local seo company

New Study Shows 43% of All Google Searches Are Local

Last Updated On August 13th, 2014Local SEO, , , , , , ,

A new study from Chitika showed that 43% of total Google search queries (both mobile and PC) have local intent. The study also showed that 25% of Yahoo and Bing searches are local. Two years ago, Google reported that 20% of all Google searches (on PC) were local. Since then, Google has improved its local search and Map applications, resulting in a 23% growth in local search queries.

Se local search

According to Screenwerk, Google recently announced that 50% of mobile search is now local, an increase from 40% in 2011. However, Chitika’s breakdown of Mobile vs. Non-Mobile results shows that 74% of local search on Google is mobile and 26% is from a PC.

Mobile vs nonmobile

Consumers searching for local businesses from their mobile phones have clearly made an impact on the amount of local queries. It is more important now than ever for businesses to focus on getting ranked in the local search results.

Facebook Hits 1 Billion Users!

Last Updated On August 13th, 2014Social Media Marketing, , , , , , , ,

Facebookbillionusers

One million users isn’t cool.  You know what’s cool? A billion users.

Social network, Facebook, just exceeded 1 billion users. The announcement came today from Facebook Co-founder and CEO, Mark Zuckerberg.

“Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life,” said Zuckerberg of reaching the milestone.

According to CNN, it took Facebook six years to get 500 million users. Less than two years later, the company has hit the 1 billion mark; not too bad for a company that got its start in a college dorm room.

What does Facebook have in store for the future? According to Zuckerberg, the company is focusing on improving the mobile experience of its users. Half of Facebook’s users access the site at least once a month from their mobile device and over 100 million users only log into Facebook from their mobile device. Zuckerberg says that mobile “is the future,” which is why they are focusing on perfecting the mobile Facebook application.

Are you one of Facebook’s billion users?

Top 5 Ways Local SEO Helps Small Businesses

Last Updated On August 13th, 2014Local SEO, , , , , , ,

LocalsearchLocal SEO is very beneficial to small businesses, however many have yet to claim and verify their Google+ Local, Yahoo Local and Bing Local company pages. If you are a local business that has not dipped a toe in the local search pool, here are 5 good reasons why you should.

1. You get more control over your listings.Local businesses that claim and verify their local businesses pages have more control over their information. Business owners can edit the information to ensure that it is correct, search engine optimized and appealing to potential customers. Since these pages must be verified, they are more trusted by both search engines and consumers.

2. Local businesses have an increased presence in the SERPs. The local search results are more prominent in the SERPs than ever and eyetrack studies show that people look at the local results and Map before the organic results. Local SEO can help you get more eyes on your businesses.

3. Conversion rates are higher. Conversion rates for potential customers searching for local keywords are higher than those searching for general or national keywords. When the potential customer is near the location of the business this increases the chance that they will click on and visit the business.

4. Local SEO is easy. For small businesses that don’t have a huge marketing budget, local SEO is a breath of fresh air. It’s easy to claim and verify your listings on local directories and many are completely free. The only drawback is, local SEO can be time consuming.

5. Mobile searches for businesses are often local. Instead of scouring the Yellow Pages for a local pizza place, consumers are turning to their smartphones. Local map listings are perfect for companies that want to be found by consumers on-the-go. These consumers often have a higher purchase intent and are more likely to turn into loyal customers.

Local SEO is valuable to small businesses. It can help increase their presence, gain control over their online information and attract more customers. Ready to get started with you local SEO campaign today? Call Local Splash.