Tag Archives: social media marketing

Google+ Introduces Vanity URLs

Last Updated On August 13th, 2014Search Engine News, , , , , , ,

Googleplusvanityurl1

According to Mashable, Google+ recently began rolling out its new vanity URLs. These URLs let users customize their profiles and make it easier for the user to direct others to their page or profile with an easy-to-remember web address.

Currently, each user has a long string of numbers as the link to their profile. (Ex: https://plus.google.com/u/0/106309878296259417958/posts) It’s impossible to remember and makes it hard for businesses to direct customers to their Google+ page. The new vanity URLs will allow users to choose a shorter, memorable URL that they can easily tell customers to visit.

Vanity URLs are only available to popular brands and celebrities on Google+ now (like Britney Spears, Toyota and Delta), but soon the company will make these available to everyone.

Will vanity URLs encourage you to use Google+ more often and send more customers to your page?

3 Little-Known Tips to Draw Attention to Your Blog

Last Updated On June 2nd, 2023Blog, , , , , , ,

We all know how important it is to write useful, interesting content on your blog. However, if no one can find it in Google, you’ll never reach your desired target audience. Follow these search engine optimization (SEO) tips to make sure your blog is seen by customers, potential customers, employees, peers and whoever else you want to reach.

Include optimized videos and photos.  Not only are photos and videos eye-catching, but they are also easy to optimize. Read this blog for tips on optimizing photos and videos. It’s important to use big, bold photos that serve a purpose. Your photos should help explain the point of your blog post. Infographics, graphs and screen shots are all excellent to include in blogs. The better the photo or video, the more people will want to link to it. More links always equal more SEO juice.

Join communities that relate to your blog. Find other blogs, articles and websites that relate to your blog topic and start reading, linking and commenting. This will help you start building relationships within the community, which will encourage others to comment and link to your blog.

Promote your blog on all different kinds of social media. While Facebook, Twitter, Google+ and LinkedIn are great places to promote your blog, don’t forget about other niche social networks like StumbleUpon, Pinterest, Tumblr, delicious, etc. Check out this list of social media websites to get ideas.

Best social media platforms 2012 infographic

Infographic courtesy of eThority

10 Things You Didn’t Know About Facebook

Social Media Marketing, , , , , ,

FacebookThink you know everything there is to know about social media giant, Facebook? Check out these 10 fun pieces of Facebook trivia from Mashable.

  1. 96% of visitors to Facebook have returned within the past 30 days as of April 2012.
  2. The term “Facebook” has been the most searched term in the US for three years, starting the week ending on July 18, 2009.
  3. Facebook’s audience is 6% more female than male.
  4. Facebook become the top ranked website in the U.S. in 2010.
  5. American’s aren’t the only ones that love Facebook. It is the top overall site in Canada, New Zealand, Hong Kong and Singapore.
  6. One in every five page views in the U.S. occurred on Facebook.
  7. Facebook brings 400 billion page views a year.
  8. Users spend an average of 20 minutes on Facebook each time they visit.
  9. Ten states account of 52% of visits to Facebook. These states are California, Texas, New York, Florida, Illinoise, Pennsylvania, Ohio, Michigan, Georgia and North Carolina.
  10. New York City provides the largest volume of traffic to Facebook in the county.