Tag Archives: first page placement on google

5 SEO Tips for Your Website or Landing Page

Local Search Techniques, Local SEO, Organic SEO, , , , , , ,

Want to help boost your website or landing page to the top of Google, Yahoo! and Bing search engines? Here are some tips that you can follow in order to help your chances of being on the first page of the results.

1. Conduct keyword research. Before you even begin your search engine optimization (SEO) campaign it’s important to figure out which keywords will be best for your business. Use tools like the Google Wonder Wheel to find suggestions or consult an expert to help you find the most effective keywords.

2. Choose your links wisely. If you’re familiar with SEO, you know that the more links that point back to your website, the higher the site will be in the search rankings. However, not all links are highly effective. Only quality links will help boost your rankings. So use Alexa.com to check link popularity and page rank before you submit your link to a directory or another site that you think would be beneficial.

3. Update your site regularly. Search engines see fresh content as more relevant and therefore award it with higher rankings. This means you should update your website and listing with new content as often as possible.

4. Spy on your competition. Check out what your successful competitors are doing and do it for your own company. If they’re using certain categories in their Google Places page that seem to be beneficial, then you should add those categories to your company page. If your competitors are using Facebook and Twitter to engage their customers, you should be doing the same.

5. Use location based keywords. Using keywords like “hair salon long beach” will help people in your local area find you in the search results as well as lower the competition for certain keywords so you are more likely to be found on the first page.

Stay tuned for more quick tips on how to optimize your website or landing page for search engines.

Choosing the Right Keywords for Your Local SEO Campaign

Last Updated On August 13th, 2014Local Search Techniques, Local SEO, , , ,

KeywordsThe keywords you choose to use while optimizing your business information for local search are extremely important. The right keywords can boost your business to the first page of Google while the wrong keywords can ensure that no one from your target audience ever sees your company information. Don’t have the slightest clue of how to begin choosing keywords for your business? Here are some tips for beginners on how to choose the right keywords.

  1. Know your customer well enough to predict how they communicate. What are some words that your customers use in speech and writing? Pay attention to how your customers communicate in order to spot keywords. Put yourself in your customers’ shoes. If they were searching for your business, what keywords would they search for?
  2. Use the Google Wonder Wheel. Type in a keyword phrase in the Google Wonder Wheel and you’ll be provided with more keywords similar to that one. It’s great for getting new ideas and helping to inspire more creative keywords that you might not have thought about using before.
  3. Use the Google Adwords keyword tool to see the competition for each keyword. When a keyword is more competitive, it means more people are optimizing for the phrase. This means it will be harder to rank on the first page of the search engines for it. Try to focus your efforts on optimizing keywords with less competition. You can also use the Google Adwords tool to find out whether the keywords you want to optimize for are being searched for. The best pairing would be to find a keyword phrase with low competition and high searches.
  4. Come up with long tail keywords if you are in a more competitive market. These are longer keywords that are more specific to your business. For example if you are a beauty salon in Long Beach, CA, a long tail keyword for you could be “curly hair stylist long beach.” Since this keyword phrase is so focused, less people will think to go after it, which makes it more likely for your business to show up on the first page of the search results if you optimize for it. It’s also good to think outside of the box and cover all the possible keywords your clients could be searching for.

These tips will help you during the process of choosing keywords to use when optimizing your website and business listings for search engines. Once you’ve established which keywords you want to use, use them everywhere; on your site, blogs, social media networks, business listings as well as when link building and social bookmarking, and more. Local Splash can help you choose the right keywords and optimize your business listing to enhance your online presence today.

3 Reasons Why Internet Marketers Should Pay Attention to Google+

Last Updated On August 13th, 2014Local SEO, Search Engine News, Social Media Marketing, , , ,

GoogleplusGoogle+ is Google’s up-and-coming social network that makes it easy to share content as well as find content you’re interested in reading. The network is currently in beta mode which means you must be invited to join. It also has yet to unveil its brand pages; however even in its early stages the social media marketing potential of this network is evident. Here are three reasons why Internet marketers should pay attention to Google+:

Search engine optimization: One application of Google+ is the +1’s. This is similar to the Facebook “like.” The more +1’s a post gets, the more relevant Google believes it to be. This allows SEO to be more reliant on relevancy rather than “black hat” or spam-like marketing techniques.

Reaching your target audience: Google+ makes it easier for your content to reach the people who are really interested in reading it. The more you use Google+, the more it’s able to show you relevant content that it knows you will like. This means that people who are really interested in your content will be able to find it easily and they’ll be more likely to read and trust the information presented to them.

Content sharing: Google+ makes it easy to share certain content only with certain people through their use of “Circles.” Circles allow marketers to be able to specifically target who they share content with within their network of followers. This means that people who are interested in the product or service, but might not be interested in this particular post don’t have to see it. This will reduce “un-follows” or users getting frustrated from too many marketing posts from a company in one day. Customizing the messages for different groups of your target audience will make the message even more effective.

The bottom line is, although Google+ is just starting out, we predict that this network has a lot of marketing potential and is definitely something to keep an eye on.